WestJet gives TV viewers chance to travel without leaving the couch
CALGARY, Nov. 8, 2013 /CNW/ - Have you ever wanted to see the world
without leaving home? Starting this week, WestJet will show television
viewers the plane truth with the launch of the WestJet Channel on
Rogers for customers in Ontario, New Brunswick and Newfoundland.
Flying until February 2, 2014, on Rogers channel 206, viewers will
experience WestJet in a way they've never seen before. Cameras will
capture ground crews preparing the airline's Boeing Next Generation 737
aircraft for take-off as they load baggage and push the aircraft back
prior to taxiing to the runway.
Viewers can catch a short video about the channel on WestJet's YouTube
channel at http://youtu.be/4ipxuGFBQVs
Audiences will also be able to escape to some of WestJet's many
beautiful destinations including Grand Cayman, Bermuda, Puerto Plata,
Holguin and St. Martin-St. Maarten. Breathtaking destination montages
will include attractions, dining, shopping and of course, world-class
Over the course of the channel's 13-week run, viewers will have the
opportunity to participate in three Twitter contests. The first of the
three #TweetTheBeach contests running until November 17, 2013, 11:59
p.m. MT, will ask audiences to send a tweet mentioning @WestJet,
include the #TweetTheBeach hashtag, plus name a beach they saw on the
WestJet channel. Contest participants will be entered to win a trip for
two with WestJet. For full contest details, visit http://blog.westjet.com/TweetTheBeach.
Viewers are also encouraged to chat with WestJet about the channel by
tweeting with the hashtag #WestJetChannel.
"This is an amazing opportunity to pull back the curtain and show people
what we do and how we do it," said David Soyka, WestJet Director,
Marketing. "We're looking forward to taking viewers behind the scenes
at our airports as well as to some of our most spectacular
destinations, without ever having to leave the comfort of their couch.
We're always in the air -- and now we're on the air, too."
WestJet is Canada's most preferred airline, offering scheduled service
to 87 destinations in North America, Central America and the Caribbean.
Powered by an award-winning culture of care, WestJet pioneered low-cost
flying in Canada. Recognized nationally as a top employer, WestJet now
has more than 9,600 WestJetters across Canada. Operating a fleet of
more than 100 Boeing Next-Generation 737 and Bombardier Q400 NextGen
aircraft, WestJet strives to be one of the five most successful
international airlines in the world. This year, WestJet launched its
new regional airline, WestJet Encore.
About WestJet Vacations
WestJet Vacations provides guests with affordable, reliable and
easy-to-book travel experiences to 55 destinations in 18 countries,
including the United States, Mexico and the Caribbean. Leveraging
WestJet's fun and friendly image, extensive network and remarkable
guest experience, WestJet Vacations offers guests a great flight
schedule and a wide variety of hotel and resort options to create fun
and affordable vacation experiences. For more information visit www.westjetvacations.com.
About WestJet Rewards
WestJet Rewards members earn WestJet dollars on WestJet flights,
vacation packages and more. WestJet dollars can be used like cash
towards the purchase of WestJet flights and WestJet Vacations packages
on any date to any WestJet or WestJet Encore destination with no
blackout periods, even on seat sales. More flights equal more benefits,
including bonus WestJet dollars and Jet-Aways. Guests who use their
WestJet RBC MasterCard will earn WestJet dollars even faster.
Connect with WestJet on Facebook at www.facebook.com/westjet
Follow WestJet on Twitter at www.twitter.com/westjet
Subscribe to WestJet on YouTube at www.youtube.com/westjet
Read the WestJet blog at blog.westjet.com
For further information:
Media Relations, 1-888-WJ-4-NEWS (1-888-954-6397), firstname.lastname@example.org.