LONDON, ON, Sept. 17, 2012 /CNW/ - London Life's iconic Freedom 55
FinancialTM brand has launched a new national multimedia advertising campaign that
aims to inspire Canadians to plan to achieve their financial dreams,
whatever they may be.
The 13-week ad campaign includes online, newsprint, a micro-website with
an advisor locator, out-of-home and transit, digital space in office
towers and subways, as well as signage in restaurants and fitness
centres. These are the first new English-language ads since 2009 for
the widely known brand that London Life introduced in the 1980s.
"Freedom 55 Financial is here to help Canadians achieve financial
success in whatever way they define it," said Alf Goodall, Senior
Vice-President, Individual Marketing, London Life. "We do this through
the more than 3,300 Freedom 55 Financial security advisors who help
Canadians develop the right financial security plan for every stage of
Freedom 55 Financial has continually evolved to respond to changing
client needs. For a long time, many people associated "financial
freedom," and therefore the brand, with early retirement. Economic
instability and changing demographics have made early retirement harder
to achieve, but more importantly, less compelling. Canadians told us
they saw our brand as broader than early retirement; that we helped
them achieve financial freedom in a wide variety of ways.
Canadians express "financial freedom" in many ways, said Goodall. "It
can be grand, like taking an early retirement; sailing around the
world; engaging in personal philanthropy in your community or helping
build homes in Guatemala; helping grandchildren through college or
university; or going back to university for a law degree in your 70s.
What's important is how our clients define freedom. They tell us what.
We'll show them how."
Goodall said the advertising campaign reaches out to Canadians who do
not yet have a financial security advisor or have not yet developed a
financial security plan.
Founded in London, Ontario, in 1874, London Life offers financial
security advice and planning through its more than 3,300-member Freedom
55 Financial division.
SOURCE: London Life Insurance Company
For further information:
Marlene Klassen, APR
Assistant Vice-President, Communication Services