The Cafe Bakery Chain is Hitting the Streets Surprising Event Goers and
Businesses with Free Beverage Samples All Summer Long
DUBLIN, OH, June 18, 2012 /CNW/ - Tim Hortons Cafe & Bake Shop is
kicking off the summer season with the launch of four food trucks
providing free, full-size samples of the chain's most popular iced and
hot beverages at community events, area businesses and summer outings.
In addition to local festivals and happenings, the Coffee Cruisers will
visit area businesses surprising employees with a free cup of Tim
Hortons premium blend coffee in the morning or a Real Fruit Smoothie or
Iced Capp for a mid-afternoon treat.
Businesses and event planners can request a Coffee Cruiser visit by
posting on the Cruisers' Facebook page at: www.facebook.com/TimHortonsCoffeeCrew.
"The Coffee Cruisers are all about surprising our guests with delicious
summer drinks in unexpected locations and showcasing the fun-loving
nature of our brand," said Mike Meilleur, senior vice president
operations, U.S. "It's a great way to introduce fans to our new Frozen
Lemonade, Real Fruit Smoothie and Iced Capp flavors in addition to our
beloved hot coffee—which is always on board."
The Coffee Cruisers are now visiting in the following U.S. markets:
Portland and Bangor, Maine
Greater Detroit and Michigan
Western and central New York and northwest, Pennsylvania
Each Coffee Cruiser truck is operated by a "Coffee Crew," a team
compiled of four brand ambassadors hired to exemplify the spirited and
community-centered side of the brand.
The Tim Hortons Cafe & Bake Shop Coffee Cruisers started their engines
on June 6 debuting at many of the cafe bakery chain's Camp Day events
and will be on the road through Labor Day.
Tim Hortons Cafe & Bake Shop first tested a Coffee Cruiser exclusively
in the Columbus market last summer and it was an instant smash among
local businesses, community event planners and loyal fans of the brand.
About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization. Operating in the quick
service segment of the restaurant industry, Tim Hortons appeals to a
broad range of consumer tastes, with a menu that includes premium
coffee, espresso-based beverages, specialty teas, home-style soups,
fresh sandwiches, grilled paninis, wraps, hot breakfast sandwiches and
fresh baked goods, including our trademark donuts. As of April 1,
2012, Tim Hortons had 721 restaurants in the United States and 4,042
restaurants systemwide. For more information, visit www.timhortons.com.
SOURCE Tim Hortons Inc.
For further information:
Manager, Public Relations U.S.
Tim Hortons Cafe & Bake Shop