TORONTO, Sept. 26, 2012 /CNW/ - Françoise Lyon, Adm. a. Senior Vice President, Pembroke Private Wealth
Management is among the first financial professionals to attend Leveraging Your Natural Advantage, the premier event of Cannon Financial Institute's Women's Wealth
Alliance. The Women's Wealth Alliance is an exclusive network designed
for women professionals within the financial services industry. The
Women's Wealth Alliance is dedicated to serving the growing market of
women investors and the unique challenges they face in the
marketplace. Through this alliance, women advisors are able to connect
with industry thought leaders, form support teams, network through
virtual and on-site conferences and serve as advocates for women's
"The creation of the Women's Wealth Alliance is in response to the
industry's need to address the opportunity presented by affluent and
high net worth women. These women will become the driving force of
North America's investment community in the near future, as they make
up more than a third of banking and investment clients. In volatile
times like the present, financial service professionals require the
skill set of a "trusted advisor". To attract and retain high net worth
women as clients, advisors must not only understand their clients'
specific wealth needs, but also possess the conversational skills to
communicate in a way that the client comprehends and appreciates.
Cannon, with its half century-long history of providing advisors with
the skills and tools they need to thrive, is uniquely positioned to
help practitioners tap this lucrative and underserved market," says
Phil Buchanan, Chairman, CWS® Advisory Board and CEO, Cannon Financial
About Françoise Lyon:
Françoise Lyon, Adm. a., joined Pembroke Private Wealth Management Ltd.
in 2011 as Senior Vice-President. Prior to joining Pembroke Private,
Ms. Lyon was Vice-President and Head of Private Client
Structures-Eastern Canada for Bank of America Merrill Lynch. Over the
past 20 years, she has held several senior executive positions in the
investment industry including Chief Marketing Officer for the Wealth
Management division of National Bank Financial Group, and Director and
founding member of the Structured Products Solutions Group at National
Bank Financial. Ms. Lyon serves (or has served) on the Boards of the
International Women's Forum Leadership Foundation (Washington), of
National Bank Securities, of the Montreal Chamber Music Festival and of
Le Réseau HEC.
Ms. Lyon graduated from HEC Montréal in 1993 with a Bachelor's degree in
Business Administration, and from McGill University in 1998 with a
degree in Public Relations Management. She completed an exchange
program in business studies with Bath University (England) and has held
the professional Administrateur Agrée designation since 1996.
The Women's Wealth Alliance is a community of practitioners --
successful women in the financial services industry who share a passion
for and a commitment to improving the advice women investors receive in
planning for their future goals. Initially brought together through a
Cannon experience, alumnae build relationships to learn from each
other; working together to develop a repertoire of tools, techniques,
and solutions to capitalize on opportunities specific to women business
owners, professionals, widows, divorcees, wives, and single women.
For more information about the Women's Wealth Alliance or Cannon
Financial Institute, please visit www.cannonfinancial.com/wwa.
SOURCE: Pembroke Private Wealth Management
For further information:
Contact: Margo Rapport
H2 Central Marketing and Communications