Four Loko Debuts Three New Flavours in Canadian Market

Line Expansion Offers Six Available Flavours to More than 500 Beer Stores in Alberta & Ontario

CHICAGO, July 15, 2013 /CNW/ - Due to popular demand, Phusion Projects LLC announced today that it will be providing three additional flavours of Four Loko to the Canadian market including—Black Cherry, Grape and Peach.

(Photo: http://photos.prnewswire.com/prnh/20130715/CG46799)

As the leading progressive adult beverage in the U.S., Four Loko debuted in Canada in 2012, and the newly added flavours reflect consumer demand for innovative taste options. When first introduced to the market, the products were available in more than 400 stores in Canada. Now, the full Four Loko line will be expanded to 600 stores, representing a 50% increase in distribution over last summer.

"Adding three flavours to the Canadian lineup continues Phusion Projects' mission to develop and innovate new flavours that consumers desire," said Steve de Luca, vice president, international development. "We're pleased that Canadian consumers have been so responsive to Four Loko, and are excited about the brand's prospects for the rest of 2013 and beyond."

The new Four Loko flavours will join existing varieties - Fruit Punch, Watermelon and Lemonade, and will be available in 8 percent Alcohol by Volume (ABV) in 695ml (23.5-ounce) cans. For more information on our corporate initiatives, visit the Phusion Projects Facebook page.

About Phusion Projects
Phusion Projects, LLC is a Chicago-based, multi-brand alcoholic beverage company that sells its products – including Four Loko, Poco Loko, Earthquake, Moskato Life and Island Squeeze – in the U.S. and Canada. From the company's inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit http://www.phusionresponsibility.com. In addition, we encourage you to learn the facts about Four Loko at http://www.phusionprojects.com/four-loko-fact-vs-fiction.

SOURCE: Phusion Projects

For further information:

Brooke Boudart, 312-596-3630, brooke.boudart@bm.com; Chris Short, 888-901-6344, cshort@phusionprojects.com

http://www.phusionprojects.com

http://photos.prnewswire.com/prnh/20130715/CG46799

PRN Photo Desk, photodesk@prnewswire.com

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