OAKVILLE, ON, Feb. 6, 2013 /CNW/ - What if your car could help keep the
spark alive in your relationship? Ford Motor Company of Canada, Limited
wants to remind Canadian drivers of some unique vehicle features and
technologies that can put the brakes on common car-travel arguments and
help make this Valentine's Day the most romantic ever.
In-car arguments can take many forms, including disagreements over
speed, parking prowess, temperature control and navigation. In fact,
according to a recent study out of Great Britain and published in The New York Times, nearly 70 per cent of drivers admitted to being involved in an
argument in a car at least once a month; 18 per cent confessed they had
in-car fights at least once a week.
No matter where you're headed with your sweetheart this February 14th, Ford of Canada recommends the six easy tips below to ensure you both
arrive as in love with each other as when you departed.
Show me the way to your heart:
The number one argument-inducer on the road? One-third (33 per cent) of
respondents said navigation was the most common point of contention; 85
per cent revealed the argument started when the driver refused to stop
Ford has a smart solution - don't get lost. The new MyFord Touch has an
updated navigation system that's easy to use, simply enter your
destination and Ford will do the rest. Or if you procrastinated and
haven't planned the details for your date, simply say "I'm hungry" and
MyFord Touch will list nearby restaurants. Choose one from the list on
the screen and the system will automatically plot your route.
New 3D landmarks and junction views which deliver photorealistic
intersection images, and state of the art voice recognition, can even
help you to find a romantic spot to park.
Don't get hot and bothered:
Often the most heated conversations involve temperature control and
compromise is no fun if one person usually ends up unhappy...and cold.
Nearly all new Ford vehicles feature dual zone climate control, so it's
easy for both you and your soul mate to stay comfortable. Select Ford
models even offer individually controlled heated and cooled seats.
Drive your partner wild:
No one knows how to push your buttons like your significant other, and
no one is more likely to engage in backseat driving by pointing out
your driving missteps than your loved one.
Luckily Ford's new vehicles have advanced technologies that correct bad
habits, assist in stressful situations and impress your significant
other with your improved driving skills. Features include:
Curve Control, designed to help drivers maintain control of their vehicle when
entering a turn. The system senses when a driver is taking a curve too
quickly and rapidly reduces engine torque, ensuring the driver safely
completes the turn.
Adaptive Cruise Control, which helps to minimize tailgating by monitoring the vehicle in front
and automatically adjusting the speed of your vehicle accordingly,
keeping a safe distance.
Active Park Assist, to hands-free parallel-park your vehicle. Rather than circling the
block to avoid parallel parking, impress your date by simply pulling up
to the spot, taking your hands off the steering wheel and letting the
vehicle do the work. It's magic.
Invest in your relationship...not the gas pump:
According to a recent survey of married or cohabitating couples by the
American Institute of Certified Public Accountants, 27 per cent of
respondents say disagreements over finances are most likely to erupt into an argument, ahead of arguments over
children, chores, work, and friends. With money already such a thorny
subject, why add fuel to the fire?
Ford Ecoboost engines feature fuel-saving technology, such as
turbochargers, direct-injection and variable valve timing to deliver up
to a 20 per cent gain in fuel economy. So, why not spoil your
sweetheart with the money you save?
Make a true connection:
Ford's voice-activated SYNC technology lets you easily connect any
mobile device to your vehicle, so pre-prepare a romantic music playlist
on your MP3 player featuring your better half's favourite songs. Barry
Should uncomfortable moments of silence arise, you can also keep your
date occupied in the passenger seat thanks to constant connectivity
from Ford's Wi-Fi hotspot. Shakespeare's sonnets should do the trick.
Tame your wandering eye:
When you have the person you love beside you, you may find it difficult
to concentrate on the task at hand.
Ford's Lane Keeping Assist can help. With the use of a small camera behind the windshield, the
system detects when a vehicle drifts too close to lane markings,
delivering an alerting vibration in the steering wheel. The
lane-keeping aid then steers the vehicle to the centre of the
lane...and safely back onto the road to love.
For news releases, related materials and high-resolution photos and
video, visit www.media.ford.com. Follow at www.facebook.com/ford, www.twitter.com/FordCanada or www.youtube.com/fordvideo1.
SOURCE: Ford of Canada
For further information:
Josh Norton, NATIONAL Public Relations
Erin Voth, NATIONAL Public Relations