BIC® Pocket Lighters Celebrates its 40th Birthday
TORONTO, Nov. 26, 2013 /CNW/ - Over the last four decades, BIC has lit
up our lives! Since 1973, BIC® Pocket Lighters have been an iconic part of living in the moment, and
to commemorate the 40th anniversary, BIC is celebrating the milestone with the launch of a new
website for Canadians - www.flickyourbic.ca - and the "BIC Flicktacular™ Contest" where Canadians can submit an
original design for a BIC® Pocket Lighter wrap. The celebration is certain to fire up Canadians'
creativity and spark a lot of memories.
Not Just for Pockets Anymore...
BIC is the number one pocket lighter brand in Canada* and a leader in
safety and reliability standards, the two most important features
influencing purchase decisions among consumers**. And they're not just
for pockets anymore. A recent survey*** reveals that of those Canadians
who buy lighters, an astounding 64% keep them in the house; one third
(33%) keep them in their pocket; and 22% keep them in their purse.
Another 14% of respondents keep a lighter in their First Aid/Emergency
Kit, which is equal to the number of people who keep a lighter in their
office desk drawer.
Canadians can now Click and Flick with BIC!
Beginning November 25, you can discover more about BIC® Lighters online at www.flickyourbic.ca. "This new website is a chance for us to share more about BIC with our
Canadian fans and thank them for 40 years of flicks," says Veronica
Espinosa, Brand Manager, BIC Inc. "In addition to interesting history
about BIC Lighters, the website will preview new designs and house
contests like our 'BIC Flicktacular Contest' which launches December 6th."
BIC Flicktacular Contest: A Spark of Brilliance
To celebrate its 40th birthday, BIC is searching for budding artists from coast-to-coast. The
"BIC Flicktacular Contest" invites Canadians to submit pocket lighter
wrap designs to the BIC contest microsite at www.flickyourbic.ca/flicktacular. Designs can be submitted from December 6, 2013 through to February 7,
2014 and the public can vote to "pick their BIC" from February 19
through to March 13, 2014. Each person can enter one vote per day for
their favourite lighter and two vote entrants will be chosen by
sweepstakes to win $1,000 each. Late March, 40 design finalists will be
revealed, out of which eight design winners will be chosen mid April.
Each of the eight winning designers will receive a $1,000 prize.****
The first decorated BIC® Pocket Lighter - "California" - was launched in Europe in 1990, and BIC
now introduces new designs every year around the world. It's definitely
a point of interest with almost one-third (31%) of lighter consumers in
Canada saying that graphics and colour are somewhat to extremely
important when making their purchasing decision. That number jumps to
46% in the Atlantic Provinces.
BIC is introducing eight limited-edition "Flick My BIC®" funky designs
to mark BIC Pocket Lighter's 40th birthday. Representing the carefree style of the '70s, look for them
where BIC® Lighters are sold. Other unique wrap designs for 2013 include hockey
team logos, beer brands, and fun and colourful mosaics.
While lighter designs may evolve with time, the overall design of the
BIC® Pocket Lighter has remained virtually unchanged since it was introduced
40 years ago. The timeless oval shape resulted from research carried
out by experts to ensure the best handling for the consumer - it's the
perfect marriage of form and function. The simple design of the BIC® Pocket Lighter has even earned it a spot in the permanent collections
of respected museums such as the Museum of Modern Art in New York City
and the Centre Pompidou in Paris.
Safety is Top Priority for BIC
Thanks to its high tech manufacturing processes, BIC is able to produce
millions of lighters every day while maintaining high standards of
quality, safety, and performance. BIC® Lighters meet or exceed the ISO 9994 International Safety Standard
which defines safety specifications such as maximum flame height,
resistance to elevated temperatures, flame extinction, and resistance
to drops. They also meet or exceed all of the requirements of Canada's
Lighters Regulations (SOR/2008-231) to assure quality and consumer
safety. Every BIC® Lighter goes through more than 50 quality checks before leaving the
manufacturing facility and all lighters are 100% quality inspected. BIC
continues to invest in the latest technology to maintain its position
as a worldwide leader in lighters.
BIC® Pocket Lighters offer a number of options to meet the needs of
Canadians. The BIC® Maxi Lighter offers consumers two times the lights compared to the next
leading full-size brand. Other popular BIC® Lighter choices include the Mini Classic; Minitronic, with its thumb
friendly design; and the Slim BIC® Lighter. You can find BIC® Pocket Lighters at your local convenience store or retailer and retail
prices begin around $2 depending on purchase location.
About BIC Inc.
BIC Inc. (Canada) is a subsidiary of BIC Corporation (www.bicworld.com), a leading manufacturer of stationery products, lighters and shavers.
Since its founding more than 50 years ago, BIC has honoured the
tradition of providing high-quality, affordable products to consumers
everywhere. Through this unwavering dedication, BIC has become one of
the most recognized brands in the world today.
* BIC is Canada's #1 Selling Brand of Lighters (Source: Nielsen Market
Track, FDM +GM +WC +C&G, Last 52 week period ending July 27th, 2013)
** BIC is a leader in safety and reliability, the two most important
features influencing purchase decisions among consumers (Source:
Commins Wingrove Pocket Lighter consumer research, June 2012)
*** In October, 2013 Canadian Omnibus conducted an online survey among
1,000 randomly selected Canadians. The results have been statistically
weighted according to the most current education, age, gender and
region Census data to ensure samples are representative of the Canadian
**** No purchase necessary. Design Contest and Sweepstakes. Winners must
correctly answer a mathematical skill-testing question. Odds of winning
depend upon the number of eligible entries received. Open to legal
residents of Canada who are over the age of majority in their province
or territory of residence at the time of entry. Design Contest: From
December 6, 2013 through February 7, 2014 at 11:59 pm ET. Limit ten
(10) lighter design entries per person. Up to eight (8) cash prizes of
$1,000 CAD each available to be won and a chance to have your design
produced on specially manufactured lighters and sold in stores.
Approximate retail value $1,000 CAD. Design Contest: Winners must
execute a Transfer of Rights and all other required documentation.
Voting and Sweepstakes: From February 19, 2014 through March 13, 2014
at 11:59 pm ET. Two (2) cash prizes of $1,000 CAD each. For full rules
and entry details, visit: www.flickyourbic.ca/flicktacular
Image with caption: "BIC Pocket Lighters Flick My BIC (CNW Group/BIC Inc.)". Image available at: http://photos.newswire.ca/images/download/20131126_C4903_PHOTO_EN_33831.jpg
SOURCE: BIC Inc.
For further information:
For more information, please contact Kristy Dilbey or Adriana Lurz at
Strategic Objectives. Tel: (416) 366-7735. Fax: (416) 366-2295.