"Lifestyles may change, but the art of eating well must remain. Fleury
Michon offers healthy, delicious and convenient ready-meals, the
perfect solution when you're short on time and inspiration."
Danny Saint-Pierre, chef and owner, Auguste restaurant, Sherbrooke
culinary consultant for Fleury Michon
MONTREAL, March 13, 2013 /CNW Telbec/ - The undisputed leader in fresh
ready-meals in France, Fleury Michon is now available in Quebec
supermarkets, with the launch of a new line of fresh refrigerated
ready-meals created by an experienced team of Quebec chefs and produced
locally. They're perfect for lunch at the office, a last-minute supper
or a meal for one.
With recipes inspired by international flavours and new takes on
classics, Fleury Michon offers creative, delicious and high quality
dishes, with tender cuts of meat, richly flavoured sauces and a variety
of cooking methods.
"With more than 100 years of culinary history, Fleury Michon offers
Quebeckers healthy, delicious and practical ready-meals, developed with
the same passion for goodness and principles of quality that have built
our reputation in Europe," said Grégoire Gonnord, chair of the board of
Fleury Michon offers a varied menu of ready-meals, with something for
every taste. Its bistro line boasts six dishes: beef and beer stew, chicken Dijon, pulled-beef
shepherd's pie, fine herbs meatballs, chicken cacciatore, and, since
early March, meat lasagna with bechamel sauce. The Asia line includes five dishes: Thai coconut chicken, sweet and sour mango pork, chicken
curry, beef teriyaki and, the latest addition, General Tao chicken.
Fleury Michon refrigerated ready-meals are now available at most of
Quebec's main supermarket chains: IGA (Sobey's), Metro, Provigo,
Loblaws, Maxi and Super C.
In addition, Fleury Michon recently introduced Surimi rolls, made with
wild white fish, steamed and available in three delicious flavours at
IGA (Sobey's) fish counters.
Renowned culinary expertise
The Fleury Michon products sold in Quebec are prepared and developed by
local chefs who have mastered the art of creating delicious recipes.
Building on the success of its collaboration with prominent star chef
Joël Robuchon (16 restaurants and 26 Michelin stars), who has served as
Fleury Michon's culinary advisor in France for the past 25 years, the
company relies on leading fine-food experts to develop its ready-meals
for the Quebec market.
The Fleury Michon products available in Quebec have been developed in
collaboration with respected chef Danny Saint-Pierre, who has been a
culinary consultant to Fleury Michon since 2010. He takes part in the
process for coming up with ideas for ready-meals, accompanied by a team
of experienced chefs who draw on Fleury Michon's technical know-how. He
also participates in developing the recipes and their sensory profile,
in both flavour and appearance, and contributes to the product
"Since I'm driven by the same 'passion for good food' as Fleury Michon,
I'm pleased to work with the company's team of chefs and to offer
Quebeckers ready-meals made with tender cuts of meat and delectable
sauces. It's savoury, simple and authentic cooking that is also
creative and contemporary. When delicious taste goes hand in hand with
ease of preparation, why not give it a try?," said Mr. Saint-Pierre,
who is also the chef and owner of the Auguste restaurant in Sherbrooke.
Healthy, natural products
Not only do they feature great taste, Fleury Michon ready-meals are also
developed with input from nutritionists to ensure they comply with the
principles of healthy eating. Fleury Michon is committed to continually
improving its product lines so that they respect Canadian nutritional
guidelines. No artificial flavours, colours or preservatives are used
in its products.
In preparing its dishes, Fleury Michon strives to use the most natural
ingredients possible. Contrary to current trends in ready-to-eat
products, the company is committed to producing meals that contain no
hydrogenated oils, monosodium glutamate, flavour enhancers or salt
"We pay special attention to the ingredients that go into our products.
When our chefs come up with fresh dishes that are easy to reheat, we
are also concerned that we're offering a meal solution that fits into a
balanced diet. Fleury Michon wants to revitalize the pleasure of
healthy eating, with fresh foods and superior-quality balanced meals.
This is an integral part of our values and our history," explained
Christian Blais, executive director of Fleury Michon in Quebec.
A unique pasteurization process
To preserve all of their freshness and flavor, Fleury Michon ready-meals
are pasteurized. This technique, which is borrowed from haute cuisine,
consists of a heat treatment once the product is packaged, followed by
rapid cooling. Each ingredient is prepared before the final cooking
process in the package. Some are precooked, others are processed raw
and cooked during the pasteurization process. Pasteurization is similar
to the traditional stewing technique, the difference being that instead
of a lid, a hermetically sealed cover ensures food safety.
This pasteurization process, which Fleury Michon spent years perfecting,
allows the product to be stored in the refrigerator for up to 30 days
and produces a fresh product with superior sensory qualities (flavour
Fleury Michon in Quebec
With the 2006 acquisition of Delta DailyFood, a frozen meal specialist
serving the airline industry with operations in Montérégie, Fleury
Michon set up operations in Quebec with the goal of bringing its
expertise in fresh ready-meals to Canada. The interest shown by
distributors in the products and the brand also influenced its
decision. The shared culinary affinities with France and the importance
placed on eating well weighed heavily in favour of Fleury Michon's
choice of Quebec as a test market for its products in North America.
Today, its Rigaud plant employs between 400 and 500 workers.
About Fleury Michon
Fleury Michon, which has been located in the Vendée region of France
since 1905, had sales of 690 million € in 2012 and 3,730 employees.
Since the company is primarily family-owned, it is independent in its
actions and management. Of its 13 production sites, five are located
the Vendée, close to its head office in Pouzauges, as well as in
Brittany and Picardy; six are international (Canada, Spain, Italy,
Slovenia). The company also has a logistical platform that centralizes
the processing and preparation of orders for all of France, which
represents 90,000 tonnes shipped and a service rate of 99.5%.
The Fleury Michon brand is an essential component of the Group's
strategy. It represents close to 90% of its sales of products in French
supermarkets. Active in three mass-distribution markets (deli meats,
fresh catering and seafood catering), it is a leading French brand with
100% brand awareness and found in more than 75% of French households.
Internationally, Fleury Michon has 30 years of expertise in fresh
ready-meals, through acquisitions and joint ventures or through
licensing its technology, which represents 15% of its fast-growing
sales, up 6.4% since 2011. Fleury Michon also relies on its expertise
to offer solutions adapted to travel food services, the workplace and
special events, as well as partnerships with food service groups.
Fleury Michon is a responsible company that is committed to corporate
social responsibility. It believes it is possible to reconcile economic
development with social progress.
Visit us at www.fleurymichon.ca
SOURCE: Fleury Michon
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