First annual Concrete Hero Ultimate Urban Obstacle Challenge to be held September 29th in downtown Vancouver

Innovative fundraiser will draw thousands of British Columbians to scale massive obstacles and race along Vancouver's streets and alleyways in support of the BC Cancer Foundation and leading-edge cancer research in BC.

VANCOUVER, May 8, 2013 /CNW/ - First annual Concrete Hero Ultimate Urban Obstacle Challenge will take place on September 29th in downtown Vancouver. The innovative fundraiser will draw thousands of British Columbians to scale massive obstacles and race along Vancouver's streets and alleyways in support of the BC Cancer Foundation and leading-edge cancer research in BC.

"We are absolutely thrilled about our first ever Concrete Hero," said Douglas Nelson, President and CEO of the BC Cancer Foundation.

"This year alone, over 24,000 people will be diagnosed with cancer in BC. The BC Cancer Foundation is on a bold mission to dramatically improve the lives of those diagnosed with cancer by supporting world-class cancer research at the BC Cancer Agency. We designed Concrete Hero specifically to engage people from all walks of life to become heroes in their community by completing a 7km race while raising vital funds for life-saving cancer research initiatives," Nelson added.

Concrete Hero will incorporate a mix of iconic British Columbian landmarks, which are replicated as obstacles along the course route.  Participants will leap over dozens of cars and climb several busses in the "Lions Gate Lockdown," swing over the muddy waters of "Lost Lagoon," climb nearly two stories over the "Chief," in addition to several other urban-themed obstacles along a 7km, chip-timed route through the streets and alleyways of downtown Vancouver. The event will end with an urban-style block party in downtown.

"Three years ago, I was healthy, fit and strong when doctors diagnosed me with stage four head and neck cancer," said Kevin Cameron from Coquitlam, BC.

"My only hope was extremely aggressive chemo and radiation therapy at the BC Cancer Agency. The treatment reduced my body weight drastically but it saved my life. To celebrate my two years in remission, I registered for Concrete Hero to test my newly regained strength and more importantly, to raise vital funds for groundbreaking research," Cameron added.

"I want to personally invite all British Columbians to join us September 29th for our first ever Concrete Hero!  Talk with your friends, family, neighbors, and colleagues, and encourage each to register today! Visit www.concretehero.ca or call (604) 488-HERO (4376)," Nelson added.

To register, donate or receive more information on Concrete Hero, visit www.concretehero.ca or call (604) 488-HERO (4376).

About The BC Cancer Foundation:
The BC Cancer Foundation (www.bccancerfoundation.com) is the bridge that connects philanthropic support and research breakthroughs in cancer knowledge. As the fundraising partner of the BC Cancer Agency and the largest charitable funder of cancer research in this province, we enable donors to make contributions to leading-edge research that has a direct impact on improvements to cancer care for patients in British Columbia. We fund with the goal of finding solutions. As an independent charitable organization, we raise funds exclusively for the BC Cancer Agency that support innovative cancer research and compassionate enhancements to patient care.

SOURCE: BC Cancer Foundation

For further information:

MEDIA CONTACT:
Borjana Slipicevic
Concrete Hero Communications Manager
P: 778.233.9255
E: bslipicevic@endcancer.ca

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BC Cancer Foundation

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