Fido Casting Call 2 Top Dog title goes to Truffle, a Vancouver Pomeranian

Fido wraps up search with a $200,000 donation to Dog Guides Canada

TORONTO, Sept. 20, 2012 /CNW/ - With local parks full of pampered pooches and camera-ready pups - only one dog made it through the fierce competition to the top of the pack. Today, Mitra Khorasani's Pomeranian pooch Truffle, from Vancouver, British Columbia was declared the winning dog of the Fido Casting Call™ 2 contest.

From August 13th to September 10th, more than 9,000 Canadians entered their dogs into Fido Casting Call 2 at www.FidoCastingCall.ca. Truffle earned the winning spot by obtaining the most votes from Canadian online voters during the four-week contest and will now star in an upcoming Fido ad. With great support from all of the local community events and online votes on the Fido Facebook page, Fido will donate $200,000 to the Lions Foundation of Canada Dog Guides to train and place 10 Dog Guides with Canadians with disabilities.

"We loved the enthusiasm Fido fans and dog lovers across the country demonstrated for their dogs and the support they gave to the contestants and our community partner Dog Guides Canada," said Steven Sarfin, Senior Director, Marketing, Fido. "We are thrilled to demonstrate how dogs are enriching the lives of Canadians and continue to support our partnership with Dog Guides Canada."

"We are incredibly grateful to have been a part of this fantastic contest!  Not only does it celebrate canine companions, but it highlights the unique ways they enrich the lives of Canadians with disabilities," said Sandy Turney, Executive Director, Lions Foundation of Canada Dog Guides.

As the Fido Casting Call 2 Winning Dog, Truffle with her owner Mitra will be treated to puppy stardom with a trip to Montreal for a VIP puppy pampering experience and photo shoot. Top pooches from across the country also battled it out to win the top prize and Fido is thrilled to congratulate the top nine finalists who will receive a Runner's up prize pack that includes an LG Optimus 7 Fido smartphone, Fido accessories and a personalized medal for each pup. The top nine finalists include:

2. Goliath, Boston Terrier - Marilyn Bouchard, Jonquière, QC 
3. Gucci, Mixed Breed- Sherry Rupke, Oakwood, ON
4. Token, Samoyed- Tracey Wong, Scarborough, ON
5. Chase, American Australian Shepherd - Daryl Leonard, Perth Road, ON
6. Toby, Yorkshire Terrier -Jason Gonzalez, Toronto, ON
7. Clifford, Dachshund - Jackie Patton, Vancouver, BC
8. Yankee Doodle, Mixed Breed- Linda Teed, Ottawa, ON
9. Bali, Nova Scotia Duck Tolling Retriever- Pierre Bélanger, St-Hubert, QC
10. Mickey, Mixed Breed - Lea Mae Lico, North York, ON

Some fun Fido Casting Call 2 facts - did you know that:

  • The largest number of casting sheets were submitted from dog owners in Ontario, Quebec and BC
  • The most popular breeds entered were mixed breeds, Chihuahuas and Yorkshire Terriers
  • The most popular names for pooches entered into the Fido Casting Call  2 were Bella, Charlie, Max and Bailey

About Fido Solutions: Since its launch in 1996, Fido Solutions has offered Canadians straightforward and affordable wireless voice and data products, on a reliable national network with a unique customer caring approach. Fido's industry-leading customer care is demonstrated daily through FidoDOLLARS™, Fido LiveANSWERS™, FidoTRADE™ and a number of other unique product and service features. The FidoCARES™ program supports numerous national programs that enrich Canadians' lives through dogs and our environment.  For further information about Fido, please visit www.fido.ca,www.facebook.com/fidomobile,  www.youtube.com/fidomobile  and www.twitter.com/fidomobile

Image with caption: "Pomeranian pooch Truffle, from Vancouver, British Columbia was declared the winning dog of the Fido Casting Call™ 2 contest with his owner Mitra Khorasani. With great support from all of the local community, Fido will donate $200,000 to the Lions Foundation of Canada Dog Guides to train and place 10 Dog Guides with Canadians with disabilities. (CNW Group/Rogers Wireless and Cable)". Image available at: http://photos.newswire.ca/images/download/20120920_C8333_PHOTO_EN_18186.jpg

SOURCE: Rogers Wireless and Cable

For further information:

Katie Boland
Fido Solutions
416-935-6542
Kathryn.boland@rci.rogers.com

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Rogers Wireless and Cable

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