Survey polls Canucks on public perceptions of aging as national model
TORONTO, Nov. 18, 2013 /CNW/ - Whether it's distorted self-image or an
unwillingness to let go of our youth, many Canadian adults agree that
there is a disconnect in how they look versus how they feel inside.
Based on a recent survey commissioned by Merz Pharma Canada, 80 per
cent of respondents admitted to feeling younger than they looked.i
"We all have moments in time where we look and feel our best," said
Carol Kasik ii, an anti-aging advocate and brand ambassador for Merz Aesthetics.
"While aging is a natural part of the process, there are a number of
ways to approach this progression, as part of an overall skin health
regime, to keep us looking as young as we might feel; to give us that
In support of the "My Life, My Journey" Merz Aesthetics Model Search*, the survey asked Canadians for their thoughts on the aging process and how it
impacts behaviour, if at all.
Additional key findings included:i
28 per cent of respondents say that aging makes them feel less secure
about their appearance
The biggest concerns regarding appearance overall are weight gain (68
per cent), wrinkles (61 per cent) and hair loss (40 per cent)
Women cited wrinkles as the biggest concern (68 per cent) compared to
men (53 per cent)
Men cited hair loss as the biggest concern (49 per cent) compared to
women (30 per cent)
59 per cent try to regain a feeling of youth by purchasing a new
Women dominated in this category, leading the pack at 71 per cent,
compared to men at 43 per cent
25 per cent of respondents said they are open to trying cosmetic
enhancements to combat aging
90 per cent of respondents cited wanting to look good for themselves as
the number one reason they would want to pursue cosmetic enhancements
Six per cent would to impress a partner and four per cent for friends
"Aging affects everyone differently and it's important to gain a better
understanding of how this might impact someone's self-esteem or quality
of life," said Dr. Vince Bertucci, Toronto-based Dermatologist. "Too
often, women and men alike settle for their outward appearance and
don't understand how to go about changing it. We want to support these
people as they embrace aging and become more confident in their own
*About the "My Life, My Journey" Merz Aesthetics Model Search
Launched November 15, 2013 and running until January 15, 2014, the "My Life, My Journey" Merz Aesthetics Model Search is open to all legal Canadian residents
between 19 and 65 years of age. The contest invites participants to log
onto the "My Life, My Journey" website to share their personal stories
on image and self-esteem, and why they are interested in being an
ambassador for Merz's Aesthetics portfolio.
Three winners (one grand prize winner and two runners-up) will be chosen
from the submitted applicants. The grand prize winner will receive a
prize package that includes a trip to New York City for a professional
photo shoot and additional prizes valued at $10,000.00 inclusive, as
well as a complimentary treatment with Merz Aesthetics products. The
two runners-up will receive prize packages consisting of complimentary
treatments with Merz Aesthetics products, valued at $4,500.00.
For more information and details about submissions for the "My Life, My Journey" Merz Aesthetics Model Search, visit www.mylifemyjourney.ca
About the Survey
Commissioned by Merz Pharma Canada, the survey was completed by 1,000
adult Canadians over the age of 35 and was conducted between September
16 and September 18, 2013 using Leger Marketing's online panel.
About Merz Pharma Canada
Merz Pharma Canada Ltd., a wholly owned subsidiary of Merz Pharma Group,
was established in 2009 to expand Merz franchises in the Canadian
marketplace. Our ambition is to become a recognized leader in the
treatment of movement disorders, and in aesthetics and dermatology. Our
future is promising, and we are committed to advancing new therapeutic
options and improving patients' lives. For more than 100 years, the
development of Merz products has been based on our commitment to
providing innovative medical approaches that earn the trust of
patients, physicians and partners worldwide. Globally, the companies of
Merz Pharma Group are focused on medications for treating neurological
and psychiatric illnesses, and they have assumed a leading role in the
field of Alzheimer's disease research. Founded in 1908, Merz Pharma
Group is a privately owned company headquartered in Frankfurt, Germany.
i Merz Aesthetics Leger Survey September 2013.
ii Carol Kasik has been a Merz Aesthetics model since 2011.
SOURCE: Merz Pharma Canada Ltd.
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