NIAGARA FALLS, ON, May 30, 2013 /CNW/ - It's a bird! It's a plane! No -
it's a new interactive billboard by Fallsview Casino, which will have
street crowds looking to the sky for an augmented reality experience
when it's unveiled on Sunday, June 2 from 11am-6pm at Yonge and Dundas
Square in downtown Toronto.
"We're proud to launch this innovative idea that reflects the
personality of our company; energetic, entertaining and distinct," said
Cathy Price, Vice President of Marketing with Fallsview Casino. "We're
always looking at memorable ways to connect and add value for new and
Synonymous with excitement and entertainment, Fallsview Casino is
looking beyond traditional advertising to engage audiences. Its new
out-of-home "Fun" advertising campaign, developed in partnership with
Toronto's Blammo Worldwide, features a billboard at Yonge and Dundas
Square that leverages innovative mobile technology to deliver a unique
and playful visual experience through augmented reality (AR).
Passersby download the free FUNSQUARE app using their Apple or Android
smartphone/tablet, point their device at the billboard, and watch a
series of 10-second AR animations that highlight some of the fun that
can be found at Fallsview Casino.
"We're thrilled to partner with Fallsview Casino on this outdoor work,"
said Michael Murray, Chief Creative Officer of Blammo Worldwide. "They
(Fallsview) recognize the value of creating brand experiences. The use
of AR in their advertising on this project is a great example of their
approach. It creates a truly immersive experience for everyone who
interacts with it."
The launch of Fallsview Casino's promotional campaign and mobile app
will take place on June 2 with various street event activities slated
from June to September in Toronto.
For five consecutive years, Fallsview Casino Resort has been voted
"Ontario's Favourite Casino" by the Toronto Sun Readers' Choice Awards.
Built on a cliff overlooking the world-famous Horseshoe Falls, Fallsview
Casino Resort is the largest and most elegant gaming resort facility in
Canada and the crown jewel in Niagara's stunning array of wonders. It
features a casino with over 3,000 slot machines and 100 gaming tables,
a 374-room luxury hotel, a full-service spa and fitness centre, a
1,500-seat Avalon Theatre, dozens of dining and shopping options and
over 30,000 square feet of meeting and convention space.
SOURCE: Fallsview Casino
For further information:
Fallsview Casino Resort