Equity Financial Holdings Appoints President for Equity Financial Trust

Leading alternative mortgage industry executive to head company's growing operations

TORONTO, Oct. 3, 2013 /CNW/ - Equity Financial Holdings Inc. (TSX:EQI) ("Equity" or "the Corporation"), a Canadian financial services company serving the alternative retail mortgage market through its wholly-owned subsidiary, Equity Financial Trust Company, today announced the appointment of Michael Jones as President of Equity Financial Trust, effective October 7. Mr. Jones replaces Nick Kyprianou, who is leaving the company.

"We want to thank Nick for the time he dedicated to Equity. He was instrumental in the launch of our mortgage business and we wish him well in his future endeavours," said Paul G. Smith, President & Chief Executive Officer, Equity Financial Holdings Inc. "Michael brings more than 30 years of experience in the retail mortgage industry, most recently as President and CEO of XCEED Mortgage Corporation, where he oversaw the rapid growth of the business prior to its sale. As an experienced and proven operator in the alternative mortgage industry, Michael will continue the growth and development of our retail mortgage lending business."

In addition to serving as President and CEO of XCEED Mortgage Corporation, Mr. Jones has held posts with CIBC, Firstline Trust and Bank of Montreal.  He has extensive experience in retail banking, real estate finance and residential and commercial mortgage lending and securitization.

About Equity Financial Holdings Inc.
Equity is a Canadian financial services company serving the alternative retail mortgage market through its federally regulated and wholly-owned subsidiary, Equity Financial Trust Company. Learn more at www.equityfinancialholdings.com.

SOURCE: Equity Financial Holdings Inc.

For further information:

Equity Financial Holdings Inc.
Paul G. Smith
President & CEO
(416) 361-0152 Ext 270
www.equityfinancialholdings.com


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