TORONTO, Nov. 4, 2013 /CNW/ - Entertainment One (eOne) is pleased to
announce that it will bring SO SO Happy children's products to Walmart
Canada, beginning fall 2013. SO SO Happy taps into young people's
universal desire for love, acceptance, and respect. Created by a mother
whose son was bullied throughout his school years, the off-the-wall
characters send a positive message about individuality, inner strength,
and being true to yourself. SO SO Happy encourages kids to embrace each
day as a gift, make a conscious decision to live a happy life, and to
never miss an opportunity to practice love, respect, and kindness.
Founder Cindy Bailey was inspired by her life experiences with her
eldest son. "I wanted to create something which was fashionable and
cool, but also had a message centered on love, acceptance, and
self-esteem," says Bailey. In the world of SO SO Happy, over 80
characters live in harmony despite their differences, described in
hilarious detail on the brand's website (www.sosohappyonline.com).
SO SO Happy products are featured in specialty shops around the world,
including trend-setting boutiques in Los Angeles, New York, Chicago,
Paris, London, and the Harajuku district of Tokyo. The brand is now
bringing its cheerful visual style to Canada, with multiple products
for kids debuting at Walmart. Look for collections of girls' and boys'
apparel, sleepwear, socks, slippers, beanies, and even infant onesies
in stores starting this fall. Planning a celebration? SO SO Happy
greeting cards and party supplies from Hallmark will be available in
all stores, and Walmart will also be offering a special SO SO
Happy-branded gift card.
The collection was launched in connection with Anti-Bullying Month. "We
believe in the power of love, acceptance, and respect and we hope to
bring that message to as many people as possible," says Bailey. The
company donates 10% of profits from the brand to groups that help young
people in crisis, and is proud to be working with The Breakfast Club of
Canada as its charity partner of choice for this program. The
Breakfast Club assists schoolchildren in need by providing nutritious
breakfasts - more than 20 million last year - so that they can focus on
Cindy Bailey is available for interviews to discuss SO SO Happy and
Bullying Awareness Week (November 17-23, 2013).
About Art Impressions
Art Impressions, part of the Entertainment One family of companies
(LON:ETO) is a leading full-service brand development and licensing
agency which specializes in creating lifestyle brands. The company
focuses on developing "evergreen" programs capable of achieving
licensing success across a broad spectrum of consumer products. For
more information, visit www.artimpressionsinc.com.
Image with caption: "Founder of SO SO Happy Cindy Bailey (CNW Group/Gemini Public Relations) (CNW Group/SO SO Happy)". Image available at: http://photos.newswire.ca/images/download/20131104_C9554_PHOTO_EN_32838.jpg
SOURCE: SO SO Happy
For further information:
Pam Stillman on behalf of SO SO Happy ● Gemini Public Relations ● 416-906-7370 ● firstname.lastname@example.org