This summer, Ontario Science Centre transforms into a 19+ musical
TORONTO, June 5, 2014 /CNW/ - Turn up the heat and the music this
summer! ScienceROCKS! transforms the Ontario Science Centre into a
musical playground for grown-ups, where the 19+ crowd can take in live
performances, engage in thought-provoking presentations, explore the
new exhibition The Science of Rock 'N' Roll and catch the film Rolling Stones at the Max on the big screen. From 7 p.m. to midnight on July 24, August 21, and
September 18, the Science Centre invites adult visitors to experience
science in the key of rock.
"I think we've found the perfect formula for a summer evening - hot
sounds and cool science. The Ontario Science Centre will come alive in
a way it never has before," said Dr. Hooley McLaughlin, Chief Science
Officer, Ontario Science Centre. "ScienceROCKS! allows adult visitors
to explore the intersection of art and science through the medium of
rock music in a relaxed setting and discover that science can be found
in the most unexpected places."
Each ScienceROCKS! evening focuses on a different music-themed topic and
explores it through a scientific lens:
Memory & Music explores the link between music and memory. How is it we can remember a
song we learned when we were eight years old but can't remember what we
had for lunch three days ago?
Just the Hits considers what makes chart-toppers so catchy. Why do parts of certain
songs - called earworms - continue to play in our heads long after
we've heard them?
New Technology & Making Music showcases technological advances in music. How does new technology
affect the musical experience?
Each ScienceROCKS! evening covers the gamut: from musical performances
to DJs spinning hits, and from interactive science experiments to party
games like Name That Tune to ensure the experience is as entertaining
as it is enlightening. ScienceROCKS! is a great option for an
affordable, engaging and - most importantly - fun evening out in
In addition to innovative programming, ScienceROCKS! provides a unique
opportunity for attendees to discover The Science of Rock 'N' Roll, an exhibition that explores how science and technology have impacted
the evolution of rock and influenced how we make, listen to and share
music. With cutting-edge technology and seven areas to explore, this
exhibition has something for everyone - science and music lovers alike.
Advance tickets are now available for $15 at www.ontariosciencecentre.ca/boxoffice/ and for $18 at the door. Tickets include: admission to event and IMAX
film, live performances, activities and parking. All ScienceROCKS!
events are licensed, with food and drink available for purchase onsite.
About the Ontario Science Centre
The Ontario Science Centre delights, informs and challenges the
communities we serve, enriching people's lives and understanding
through engagement with science of local, national and global
relevance. Since 1969, the Ontario Science Centre has welcomed more
than 48 million visitors, with an interactive approach that was the
model for Science Centres around the world. It is the public centre for
innovative thinking and provocative dialogue in science and technology,
aiming to inspire a lifelong journey of curiosity, discovery and action
to create a better future for the planet. Please visit us at OntarioScienceCentre.ca.
About The Science of Rock 'N' Roll
Behind the power and phenomenon of rock and roll lies an entire world
that remains hidden and unseen. How do you explain rock 'n' roll? What
delivers its unique sound? And how do compositions come together that
compel us to hang on to their every note? How has rock 'n' roll
influenced sociocultural and political movements — and vice versa? What
technologies have spurred the development of rock and roll and
conversely, what technological innovations has rock 'n' roll inspired?
All that, and more, is explored in The Science of Rock 'N' Roll. To learn more, visit www.scienceofrock.com.
Product Partner: Long & McQuade Musical Instruments
Promotional Partner: Universal Music Canada
The Science of Rock 'N' Roll is organized by Elevation Productions and distributed by Exhibits
For images and video, please visit: www.ontariosciencecentre.ca/Media/ImagesVideo
SOURCE: Ontario Science Centre
For further information:
Director, Strategic Communications
416-696-3273 | c: 416-668-1967
Media Relations Officer
Media Relations Officer
Social Media Links
Twitter: @OntScienceCtr | #ScienceRocks