Ericsson provides TELUS with MPEG-4 AVC HD encoding solution for high
quality consumer services
Meets growing consumer demand for HD in the home
Solution meets today's needs and is part of future network
TORONTO, March 28, 2013 /CNW/ - Ericsson (NASDAQ: ERIC) has provided
Canadian telecommunications carrier TELUS with a market-leading MPEG-4
AVC HD compression solution for its IPTV service, called Optik TV. The
deployment enables TELUS to enhance the consumer experience by
providing the best HD video quality possible while observing the
government mandate for advertisement loudness control.
TELUS is one of the world's fastest-growing TV providers, offering both
IPTV and satellite TV, with 678,000 customers by the end of 2012, up
169,000 viewers (33 per cent) from a year earlier.
"Video is such an important part of the at-home and on-the-go
entertainment experience and today's consumers demand more and more
content at the highest possible quality," said Ibrahim Gedeon, TELUS'
Chief Technology Officer. "We need technologies that allow us to exceed
customer expectations for HD quality on an expansive selection of
channels while staying ahead of the tremendous growth as we build out
and enhance our network infrastructure. Ericsson has been a valued
partner for nearly 10 years providing solutions for our IPTV services.
We are pleased to once again work with Ericsson as we take our consumer
TV experiences to the next level."
TELUS provides a wide range of communications products and services
including wireless, data, IP, voice, television, entertainment and
video. It powers 13.1 million customer connections including 7.7
million wireless subscribers, 3.4 million wireline network access
lines, 1.4 million Internet subscribers and 678,000 TELUS TV customers.
TELUS TV offers subscribers a choice of English and French language
channel packages, as well as on-demand viewing, pay-per-view live
sports and movies, and premium sports packages.
Ericsson's most recent ConsumerLab research report shows that consumers
are increasingly interested in the quality of their TV service, at
least on the main TV screen in their home. As many as 41 percent of
consumers are prepared to pay for HD.TELUS Optik TV offers more than
600 channels, 145 in HD, and includes all their corresponding HD
channels for no extra charge.
"There is little doubt that TV remains a premium experience worth paying
for, but if this is to continue, operators must find ways to continue
to innovate and meet consumer's expectations," said Ove Anebygd,
Vice-President and Head of TV, Ericsson. "TV is constantly evolving,
and operators must stay ahead of the game in order to drive their
business forward. We're pleased to extend our work with TELUS to enable
greater TV experiences through both live and on-demand content, giving
consumers in Canada a higher quality experience than ever before."
At the heart of the solution are Ericsson's Video Processors, which extract the maximum efficiency possible from the MPEG-4 AVC
specification. This efficiency gain typically allows operators to get
more HDTV channels into their transmission bandwidth. The solution also
delivers operational flexibility for operations today and simple
upgrading for evolving future needs.
NOTES TO EDITORS
Ericsson Video Processors
Ericsson nCompass Control
Download high-resolution photos and broadcast-quality video at www.ericsson.com/press
Ericsson is a world-leading provider of communications technology and
services. We are enabling the Networked Society with efficient
real-time solutions that allow us all to study, work and live our lives
more freely, in sustainable societies around the world.
Our offering comprises services, software and infrastructure within
Information and Communications Technology for telecom operators and
other industries. Today 40 percent of the world's mobile traffic goes
through Ericsson networks and we support customers' networks servicing
more than 2.5 billion subscriptions.
We are more than 110,000 people working with customers in more than 180
countries. Founded in 1876, Ericsson is headquartered in Stockholm,
Sweden. In 2012 the company's net sales were SEK 227.8 billion (USD
33.8 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ,
New York stock exchanges.
SOURCE: Ericsson Canada
For further information:
Ericsson Media Relations - Canada
Phone: +1 905 206 7928
Ericsson Corporate Communications
Phone: +46 10 719 69 92
Ericsson Investor Relations
Phone: +46 10 719 00 00