Eastlink pops up in communities across Atlantic Canada to celebrate first anniversary with the AIR MILES Reward Miles program

HALIFAX, June 20, 2014 /CNW/ - A year ago today, Eastlink and the AIR MILES Reward Program, Canada's premiere coalition loyalty program, announced a new full-service telecommunications partnership that provides Eastlink customers in Atlantic Canada with exclusive access to earn AIR MILES reward miles.

"As the first full-service telecommunications company in Canada to offer Atlantic Canadians AIR MILES reward miles, we are pleased to report that almost 80,000 Eastlink customers have demonstrated their appreciation of this partnership," said Lee Bragg, Eastlink CEO. "We are proud to be part of the compelling lineup of other leading Atlantic Canadian grocery, gas, drug store, office supply and banking retailers (among others) who offer AIR MILES."

To celebrate its first anniversary with AIR MILES reward miles, Eastlink is paying it forward by popping up in various communities across Atlantic Canada this month, randomly delivering AIR MILES reward miles to show our appreciation and excitement to be part of this program.

The company is also celebrating by gifting 3 AIR MILES bonus cards each worth 10,000 AIR MILES reward miles. Customers need only be registered by June 30, 2014 for their chance to win.

"We know that many of our customers continue to be passionate collectors of AIR MILES. Our first anniversary provides us with an ideal opportunity to thank them and show them how much we appreciate their business, by providing them with value they can't get with another telecommunications company."

Click here for more details on our anniversary celebrations and to see what some Atlantic Canadians have shared about how they would pay forward their Air Miles.

About Eastlink
As the largest family owned and operated telecommunications company in Canada, Eastlink delivers world-class video entertainment and communications services to residential, business and public sector customers across Canada.

Powered by state-of-the-art fibre optic and wireless networks, Eastlink's advanced services include Unmatched TV featuring Personal Picks, Maestro DVR and Video OnDemand, Internet Evolved including Personal Cloud services, wireless featuring nationwide calling, competitive local and long distance telephone, home security and automation, data communications and exclusive, locally-produced programming on Eastlink TV.

Eastlink is one of Canada's Best Managed Companies at the platinum level with operations in Nova Scotia, PEI, NL, Quebec, Ontario, Alberta and British Columbia as well as Bermuda.

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Image with caption: "Eastlink asked some Atlantic Canadians how they would pay forward their AIR MILES. Click here to see what they had to say: http://www.eastlink.ca/airmiles/anniversary.aspx (CNW Group/Eastlink)". Image available at: http://photos.newswire.ca/images/download/20140620_C3319_PHOTO_EN_3810.jpg

SOURCE: Eastlink

For further information: Media Contact:Jill Laing, 902.446.1939, jill.laing@corp.eastlink.ca

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