-- AdvocateHub Harnesses the Power of Advocates, Turning them into a High-Scaling B2B Marketing Engine --
SAN FRANCISCO, Sept. 18, 2012 /CNW/ - SALESFORCE.COM DREAMFORCE -- Influitive (@influitive), a pioneer in customer advocate marketing, today announced that the company will be giving Dreamforce 2012 (#DF12) attendees a public look at AdvocateHub, the industry's first B2B advocate mobilization platform. Marketers at the event will be able to participate in AdvocateHub challenges tailored for the Dreamforce experience by visiting booth #348 in the Dreamforce Cloud Expo.
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AdvocateHub, now generally available, helps B2B companies mobilize their customers and fans to assist with virtually every aspect of marketing. Leading companies such as Dell KACE, Act-On Software and Xactly use AdvocateHub for everything from soliciting case studies to organizing customer references, to amplifying social media and much more. The AdvocateHub platform provides advocates with a great, game-like experience that rewards them with the things they find valuable, such recognition, social capital, and professional networking. This experience drives dramatic advocate program results.
"Peer recommendations are one of the strongest buying influences in a B2B sales cycle," said R "Ray" Wang, Principal Analyst and CEO at Constellation Research, Inc. "Peer validation and people-to-people models drive the evolution of social media. Today's successful engagement strategies must provide the right techniques for motivating advocates and influencing social behavior. The result - new customer experiences will emerge to help organizations improve marketing effectiveness, grow their sales pipeline, and deliver integrated customer experiences across the front office."
This week at Dreamforce, attendees can participate in the types of challenges that event marketers use to get advocates driving booth traffic and creating buzz. For example, the "Become an Advocate of Influitive" challenge lets participants earn points by sharing "I just joined @influitive's AdvocateHub at #df12 #AdvoMob" on Facebook, Twitter or LinkedIn. A variety of similar challenges are available through the AdvocateHub.
"B2B buyers depend on peers' advice from the moment they start researching a purchase all through the buying cycle," said Mark Organ, co-founder and CEO, Influitive. "Companies have a tremendous opportunity to influence this process by getting their advocates involved. We have found a unique way to do this. Advocates enjoy participating in the AdvocateHub on behalf of the companies they love, leading to fantastic gains in marketing and sales productivity."
Influitive is showcasing AdvocateHub at booth #348. Additional information can also be found at http://www.influitive.com.
Dreamforce 2012 is the industry's largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social enterprise. With more than 650 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking.
Influitive, based in Toronto and San Francisco, is changing the face of B2B marketing through its innovative AdvocateHub platform for advocate marketing. Today's buyers are leveraging knowledgeable peers at roughly twice the rate than they did even four years ago. Influitive's AdvocateHub lets marketers capture the enthusiasm of their best customers, followers, and evangelists, turning that into direct support through all stages of the buying cycle, from social media reviews and customer referrals to case studies and references.
Influitive's customers include some of most successful and fastest-growing business-to-business software firms in the world, who use their AdvocateHubs to massively shorten their customers' buying processes while maximizing win rates against competitors.
To learn how to get your advocates working with you, please visit http://www.influitive.com.
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