Drake International Leads the HR Industry in Adopting Social Media with Launch of DrakeMobile.

TORONTO, July 17, 2012 /CNW/ - Drake International is pleased to announce the launch of a major global initiative to serve the needs of job seekers and HR professionals/business leaders worldwide.

About DrakeMobile

DrakeMobile is a custom-designed mobile application for iPhone, iPad and Blackberry (Bold and Torch). Almost like two applications in one, it is tailored to meet the ever-expanding needs of Drake's two audiences; job seekers and HR Professionals/Business leaders.

Job seekers can use multiple keywords and industries to conduct manual searches for Drake posted jobs in Canada, the US, Australia, New Zealand, Hong Kong and Singapore. Alternatively the user can create job alerts, based on their own personal search criteria then choose their method of notification through email, Twitter, Facebook, or through RSS. Users can find where the job is located via Google Maps, apply for it, save it, or share it with friends. DrakeMobile is the most customizable and robust mobile job search tool available today - it's available in English and French and it's free!

HR and business leaders will have the opportunity to order full-time or part-time staff for their business - on the go! Users will be able to conduct a search for a Drake office in 9 countries, interact with an online turnover calculator and have mobile access to all of Drake's business publications, including The Drake Business Review and up-to-date content from Drake's corporate blog, DrakePulse.com.

Job seekers, clients, HR professionals and business leaders can download the DrakeMobile app by visiting the Apple APP Store or Blackberry APP World.

About Social Media at Drake

Drake strongly feels technology provides an opportunity to connect with job seekers and employers like never before. Investment in this area started with Drake's new Fan Page on Facebook and continues with the launch of DrakeMobile and DrakePulse.

"When Drake was founded in Winnipeg in 1951, it was a different world - especially when it comes to technology," says Drake International's Founder and Chairman, Bill Pollock. "There are more interesting ways to connect and communicate with job seekers and clients today, and I'm thrilled with the capabilities of DrakeMobile and look forward to seeing how they positively impact job seekers, our clients, and the global community at large with a better experience and the information they need to succeed."

For more information about DrakePulse, visit www.drakepulse.com

About Drake International

Since 1951, members of the Drake International Group of Companies have been regarded as innovators in the field of Talent Management, including Permanent and Flexible staffing solutions designed to improve an organization's productivity and performance. We bring real, tangible, and innovative business value to our partners.

Call us today and allow one of our Drake professionals to help you build and implement a customized Talent Management Solution that will focus not just on the service but on results.

SOURCE Drake International Inc.

For further information:

PR Contact:
Tony Scala, VP of Marketing & Client Service
Drake International
416 216-1153
tscala@na.drakeintl.com

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Drake International Inc.

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