GIBSONS, BC, Sept. 19, 2012 /CNW/ - The Canadian Space Agency announced
on August 28th that a British Columbia artisan-made organic cereal is
one of 12 Canadian foods to accompany Canadian Astronaut and Mission 35
Commander Chris Hadfield on the December space mission to the
International Space Station where he will live and work for six months
as part of the crew.
"We're thrilled that Riley, the Canadian Space Agency contest winner
from Abbotsford, suggested our Holy Crap cereal be sent to the
International Space Station" says Corin Mullins, CEO of HapiFoods
Group. "We originally developed the cereal for emergency kits because
of its healthy nutritional content and long shelf-life so it seems more
than fitting for it to go up to the Space Station."
Approximately one year ago, Hadfield met with NASA and CSA nutrition
experts to determine his space menu. Together they reviewed personal
preferences and nutritional value requirements for a hard day's work in
orbit. Just like on Earth, astronauts eat three times a day and have
one or two snacks daily.
Provisions delivered to the ISS need to meet a number of criteria, to
ensure that it is safe for astronauts to consume while on orbit. There
are no refrigeration or freezer capabilities on the ISS therefore food
needs to have a shelf-life of at least one year.
"On a long-duration space mission, snacks can be a great morale booster," said Hadfield. "Sharing this food will not only lift our
spirits, but it will also give me the chance to tell the crew a little bit about
the diversity and richness of the natural and cultural landscapes of Canada."
"From the Dragons' Den to the International Space Station in under 24
months is a major achievement for the artisans and crew that make the
cereal. The whole Sunshine Coast is just tickled pink over this out of
this world announcement." says Brian Mullins, co-founder HapiFoods
Holy Crap, the Dragons' Den organic hemp and chia seed cereal
phenomenon, rocked the Canadian natural food product industry after an
amazing appearance on Canada's highest rated reality TV show - the
award winning CBC Dragons' Den in November 2010. Co-founders Brian and
Corin Mullins started selling the cereal at the Sechelt, BC Farmer's
Market in 2009 and are now shipping to over twenty countries and it is
carried in over fifteen hundred stores in Canada. They are finalists
for Ernst & Young's 2012 Entrepreneur of the Year Award and winners of
2011 Best Concept Award from The Certified General Accountants of BC
and Small Business BC.
SOURCE: Holy Crap Cereal
For further information:
Brian Mullins and Corin Mullins
Canadian office: 604-886-8860
Email: firstname.lastname@example.org or email@example.com