Women Are Hiding From the Camera and Their Own Beauty
TORONTO, July 5, 2013 /CNW/ - Women are missing out on some of life's
most memorable moments because they are not happy with the way they
look. Anxiety about their appearance prevents them from capturing
precious memories, including photos of a beach vacation, their own
wedding pictures, or even photos of the birth of their child. Sadly,
77% of women are camera shy, citing that they often feel self-conscious
or uncomfortable having their photo taken because they do not feel they
are beautiful according to new Dove global research.1 Dove is committed to creating a world where beauty is a source of
confidence, not anxiety and in response created a short film, Camera Shy, to raise the question why women hide from the camera as an adult, but
loved the camera as a little girl. Women should feel confident to
smile for their next photo so they do not lose out on capturing their
precious memories. Dove encourages women to celebrate their own beauty
with tips to help them "say goodbye to being camera shy."
"We know that women are very self-critical when it comes to their looks
and that this can have an impact on self-esteem, confidence and
happiness," says Sharon MacLeod, Dove V.P. of Marketing. "This study
shows that women, who are their own worst beauty critic, have anxiety
that stops them from feeling confident in front of the camera and
causes them to miss out on capturing important moments in their lives.
We want that to change."
Women struggle to see the beauty in themselves. Dove wants to inspire
women to reconsider their beauty and recognize that they are more
beautiful than they think. Encouraging women and the next generation
to develop a positive relationship with beauty can help raise their
self-esteem and thereby enable them to realize their full potential.
Girls mirror their mother's behaviour about beauty, confidence and
self-esteem. It is important that mothers recognize the beauty in
themselves and set positive examples for their daughters. Dove wants to
remind women to recapture the feeling they had when they were young and
fearless in front of the camera, embrace their own beauty without
reservation and pass those lessons on to a girl in her life.
The brand has set a global goal of reaching 15 million young lives with
self-esteem programming by the end of 2015 and has reached 11 million
so far. Together we can create a world where beauty is a source of
confidence, not anxiety for women and girls of all ages.
Dove Global Research: Key Findings2
Beauty anxiety is the main reason why women are camera shy.
More than half of women (57%) admitted that worrying how they will look
is likely to have a negative impact on how they feel in front of the
65% of women say having their photo taken/uploaded makes them more
anxious about their looks than if they were speaking in public (47%),
going on a first date (44%) or going to a job interview (41%)
36% of women admit they started to become more camera shy between the
ages of 11 - 20 years of age
Women are missing out on capturing memories.
63% of women have destroyed photos of themselves
• Digital photos are even more likely to be destroyed than printed copies
(55% vs 25%)
19% of women do not have photos of a once-in-a-lifetime vacation, 14% of
their wedding day and 17% of the birth of a child
Nearly 1 out of 3 have stopped photos being taken or later destroyed
photos of a beach holiday, a significant party with friends/family and
even their own graduations
Digital photos are increasing women's sense of camera shyness.
Being tagged in a photo on a social network causes more than half of
women to feel more anxious about the way they look
Almost half (46%) have de-tagged, deleted or removed a photo of
41% have done something to a photo of themselves to enhance their looks
before posting it online
Dove Wants All Women to Celebrate Their Own Beauty
Dove research confirms that women are their own worst beauty critics and
will actively avoid situations when their appearance is brought into
the spotlight, such as having their photo taken. When confronted with a
photo of themselves over half of women (55%) only saw the negative,
considering themselves "unattractive," "ugly," or "too fat."3
To help women say goodbye to a camera shy mindset, Dove Global
Self-Esteem Ambassador Jess Weiner offers these tips:
Ban beauty-bashing comments such as "I look so fat" or "I'm having bad
hair day." Negative talk makes everyone feel anxious about their looks.
The more positive affirmations you make about your own beauty, the more
your self-confidence will soar.
Nobody is perfect. Remember that those "perfect" images of celebrities
have been styled and retouched by a team of professionals from start to
finish. There is no such thing as perfect beauty.
Women should not get caught up about how they look in a photo, but
rather think about when they are 70 and remember how great it will be
to have captured that time in life.
Finally, Focus on Making Memories. Instead of stressing about looks in a photo, women should think about
how they will FEEL when looking back 5, 10 and 50 years from now
remembering the joy they had at the beach with family or the
celebration shared with friends. When women focus on the type of memory
being made, they will find that their face and body will relax,
resulting in more natural, genuine smile and true enjoyment.
View the Dove Camera Shy film at http://www.youtube.com/user/doveunitedstates and join the conversation at #MyBeautifulSelf.
About Dove and the Dove Self-Esteem Project
Dove, manufactured by Unilever, is the No. 1 personal wash brand
nationwide. The Dove Self-Esteem Project is a global Dove initiative
that was first established as part of The Campaign for Real Beauty. Its
mission is to educate and encourage the next generation of girls to
build a positive relationship with beauty and to help raise
self-esteem, enabling them to realize their full potential in life. It
is one of the only funds in Canada dedicated to the self-esteem of
women and girls. Dove encourages Canadians to be part of the
conversation at www.Facebook.com/Dove. For more information visit www.dove.ca.
About Unilever Canada Inc.
Unilever is one of the world's leading suppliers of fast moving consumer
goods with operations in over 100 countries and sales in 190. Working
to create a better future every day, we help people feel good, look
good and get more out of life with brands and services that are good
for them and good for others. In Canada, our portfolio includes brand
icons such as: Becel, Ben & Jerry's, Breyers, Clear, Degree, Dove
personal care products, Hellmann's, Nexxus, Q-Tips, Simple, St. Ives,
TRESemmé, Vaseline and others. All of the preceding brand names are
owned or used under license by Unilever Canada Inc.
1 Source: Camera Shy - Dove® Global Research, 2013
2 Camera Shy - Dove Global Research 2013
3 Camera Shy - Dove Global Research 2013
Video with caption: "Dove® Camera Shy Exposes A Universal Truth". Video available at: http://bit.ly/12duOLc
SOURCE: Dove Self-Esteem Fund
For further information:
416.960.5100 ext. 246