Changes Include New Packaging Look, Product Line Reorganization and
(NYSE: UFS) (TSX: UFS)
MONTREAL, Sept. 23, 2014 /CNW Telbec/ - Domtar Corporation (NYSE: UFS)
(TSX: UFS) is pleased to announce a whole new packaging look, a
realignment of the product line, as well as a series of product
enhancements to its Xerox® Paper and Specialty Media Line.
In June 2013, Domtar Corporation completed the acquisition of the Xerox® Paper and Specialty Media Line for the U.S. and Canada. With its strong
foundation in serving businesses and corporations, the Xerox® Paper and Specialty Media Line was already a well-known brand within
the marketplace, and the Domtar leadership team wanted to continue to
build on that success.
"Although we wanted to continue to leverage the great foundational work
that Xerox had established within the paper category, we also wanted to
grow the paper business, and expanding beyond large and corporate
customers was a key driver for us," said John D. Williams, President
and Chief Executive Officer. "Our goal was to maintain the existing
customer base, while still broadening the brand's appeal across new
consumer targets, as well as increasing the presence of the Xerox® Paper and Specialty Media Line within new channels of business."
The Xerox® Paper and Specialty Media Line has been reorganized into three product
families, VitalityTM, BoldTM, and RevolutionTM to help customers make better paper choices based on their usage and
VitalityTM includes versatile office papers that are great for a wide variety of
uses and always provide great looking results.
BoldTM is a line of professional office papers and digital printing papers
designed to give users the highest quality results, so that their work
always looks a step above the rest.
RevolutionTM is a line of specialized paper, films and materials that allow
customers to create professional looking marketing and business
New packaging was created not only to reflect these changes, but also to
refresh and modernize the look to align with Xerox's strong positioning
within the marketplace.
"We worked hard to create a package that's not only attractive, but also
one that reflects the professional nature of the brand and gives
customers just enough information to make informed choices about their
paper purchases." said Katie Zorn, Marketing Director for Domtar
Additionally, many of the product features have been enhanced to meet
market demands. One result is by optimizing the office papers to
perform in a wide variety of print devices, Domtar has eliminated the
need to choose paper by print device.
Domtar, also known for its leadership in sustainability practices and
strong commitment to domestic production, made the decision to add the
rigorous Forest Stewardship Council® (FSC®) certification to nearly all of its office papers and digital printing
paper products. Many of the certified products will bear the well-known
World Wildlife Fund panda logo, and the entire office papers line will
be produced in either the United States or Canada.
Domtar Corporation (NYSE: UFS) (TSX: UFS) designs, manufactures, markets
and distributes a wide variety of fiber-based products including
communication papers, specialty and packaging papers and absorbent
hygiene products. The foundation of its business is a network of world
class wood fiber converting assets that produce papergrade, fluff and
specialty pulps. The majority of its pulp production is consumed
internally to manufacture paper and consumer products. Domtar is the
largest integrated marketer of uncoated freesheet paper in North
America with recognized brands such as Cougar®, Lynx® Opaque Ultra, Husky® Opaque Offset, First Choice® and Domtar EarthChoice®. Domtar is also a leading marketer and producer of a broad line of
incontinence care products marketed primarily under the Attends®, IncoPack and Indasec® brand names as well as baby diapers. In 2013, Domtar had sales of
US$5.4 billion from some 50 countries. The Company employs
approximately 10,000 people. To learn more, visit www.domtar.com.
SOURCE: Domtar Corporation
For further information:
Corporate Communications and Sustainability
FOR MORE INFORMATION
Director, Communications & Strategy
Business and Sustainability Communications