Do you have an ear for music? Then we have the PRO∙LINE FUTURES bet for you!

Atlantic Lottery first to offer reality show bets with U.S. voice singing competition

MONCTON, NB, Oct. 9, 2013 /CNW/ - Last winter, Atlantic Canadians were the first in Canada to place their bets on a movie awards show. This fall, Atlantic Canadians can be the first to place their bets on a reality show.

PRO∙LINE FUTURES from Atlantic Lottery is letting music fans in on the action, placing bets on their favourites from a popular U.S. voice singing competition, now in its fifth season.

Wagering begins Oct. 9 with bets on whether a male or female will win. Players will also be able to bet on which of the four coaches they think will win. As the season progresses, new categories will be added until a winner - and winning coach - is chosen.

"We like to offer our PRO∙LINE players a little novelty," says James Reilly, Senior Brand Manager of Sports lotteries with Atlantic Lottery. "It's meant to be a fun, non-sports option on our PRO∙LINE FUTURES game. It gives fans of the show more than just water-cooler bragging rights if they make the right picks - it gives them a chance to pick their favourites and have it pay off."

PRO∙LINE FUTURES are propositions typically offered over a longer duration (weeks or even months). They allow the player to select the one pick from a FUTURES group he or she thinks can win it all. Examples of PRO∙LINE FUTURES offered for sporting events include picking which team will win the championship, or which player will win MVP. Offering events like movie award shows or reality TV competitions opens new possibilities for PRO∙LINE FUTURES players.

"While sports are the usual offering on PRO∙LINE FUTURES, we will add non-sports bets from time to time - like the movie awards or the U.S. voice reality competition - to keep things interesting for our players," added Reilly.

Fans of the show can play PRO∙LINE FUTURES at their favourite lottery retailer or online at ProlineStadium.com until the show's finale.

Atlantic Lottery is publicly owned by the four Atlantic provinces - which means that we return 100% of our profits to Atlantic Canada. For more information about our company and our philosophy of making Atlantic Canada a better place, please visit askaway.ca.

SOURCE: Atlantic Lottery Corporation Inc. (ALC)

For further information:

Media Contact:

Courtney Pringle Carver
Courtney.pringle-carver@alc.ca
Direct: (506) 867-5942

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Atlantic Lottery Corporation Inc. (ALC)

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