Atlantic Lottery first to offer reality show bets with U.S. voice
MONCTON, NB, Oct. 9, 2013 /CNW/ - Last winter, Atlantic Canadians were
the first in Canada to place their bets on a movie awards show. This
fall, Atlantic Canadians can be the first to place their bets on a
PRO∙LINE FUTURES from Atlantic Lottery is letting music fans in on the
action, placing bets on their favourites from a popular U.S. voice
singing competition, now in its fifth season.
Wagering begins Oct. 9 with bets on whether a male or female will win.
Players will also be able to bet on which of the four coaches they
think will win. As the season progresses, new categories will be added
until a winner - and winning coach - is chosen.
"We like to offer our PRO∙LINE players a little novelty," says James
Reilly, Senior Brand Manager of Sports lotteries with Atlantic
Lottery. "It's meant to be a fun, non-sports option on our PRO∙LINE
FUTURES game. It gives fans of the show more than just water-cooler
bragging rights if they make the right picks - it gives them a chance
to pick their favourites and have it pay off."
PRO∙LINE FUTURES are propositions typically offered over a longer
duration (weeks or even months). They allow the player to select the
one pick from a FUTURES group he or she thinks can win it all. Examples
of PRO∙LINE FUTURES offered for sporting events include picking which
team will win the championship, or which player will win MVP. Offering
events like movie award shows or reality TV competitions opens new
possibilities for PRO∙LINE FUTURES players.
"While sports are the usual offering on PRO∙LINE FUTURES, we will add
non-sports bets from time to time - like the movie awards or the U.S.
voice reality competition - to keep things interesting for our
players," added Reilly.
Fans of the show can play PRO∙LINE FUTURES at their favourite lottery
retailer or online at ProlineStadium.com until the show's finale.
Atlantic Lottery is publicly owned by the four Atlantic provinces -
which means that we return 100% of our profits to Atlantic Canada. For
more information about our company and our philosophy of making
Atlantic Canada a better place, please visit askaway.ca.
SOURCE: Atlantic Lottery Corporation Inc. (ALC)
For further information:
Courtney Pringle Carver
Direct: (506) 867-5942