PARIS, Oct. 18, 2013 /CNW/ - LABEL 5 is adding a new expression in its
brand family: LABEL 5 18 yo Extra Rare. Unveiled at TFWA Cannes next
October, LABEL 5 Extra Rare respects the traditional Scotch Whisky
codes whilst moving away the presentation to a contemporary blue style.
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LABEL 5 Extra Rare meets the trends of increasing consumer knowledge of
Scotch Whisky around the world and the thirst of consumers for premium
spirits. LABEL 5 Extra Rare is a masterful blend of the finest malt and
grain whiskies, each matured in oak casks for over 18 years. "This
whisky intensifies LABEL 5 trademark flavour profile, the result is a
smooth Scotch Whisky of exceptional richness," says our Master Blender
The packaging echoes the iconic LABEL 5 Classic Black and perfectly
reflects the premium quality and the fine traditions of the best that
Scotland can offer. Blue is intended to enhance the premiumness of the
packaging and to convey a warm and inviting atmosphere.
This prestigious Scotch Whisky is presented in a exclusive and premium
gift box that emphasizes the key attributes of the packaging: elegance,
authenticity and modernity.
Aurélie PRAT, brand manager says "Our objective with this new super
premium reference is to combine expertise, tradition and modernity and
I'm delighted with the result. I have big expectations for this latest
addition which I'm sure will translate into further success and that
will attract new consumers to the brand and give the opportunity to our
loyal consumers to try something new within the LABEL 5 range."
LABEL 5 18 year old - Extra Rare
Appearance: Old gold Nose: Woody notes of cedar with vanilla and smoky
hints Palate: Well-balanced and delicate woody aromas, smooth flavours
of sponge cake and cooked fruits Finish: Warm long finish
It's best savoured neat but try to add a few drops of water to open the
ABOUT LABEL 5
Elaborated in Scotland, LABEL 5 is renowned worldwide for its high
quality and appreciated for its smoothness and its contemporary brand
image. LABEL 5, ranks 9th on the worldwide Scotch Whisky market and is
sold in more than 100 countries.
SOURCE: Label 5
For further information:
Sylvia BERNARD, firstname.lastname@example.org; Sabah BOUAKA, email@example.com, +33(0)1-43-98-63-34