~ Brand comes to Canada for the first time with a new product line for
babies and parents alike ~
TORONTO, June 26, 2012 /CNW/ - This year Disney has brought plenty of
excitement to Canada with the launch of the all-new Disney Baby
collection, a line of products to help parents create magical moments
right from the start, available exclusively at Babies"R"Us. The new
Disney Baby collection provides feel-good, unique products tailored to
everyday moments with baby throughout the day, including, In the Nursery, Dressing Baby, On-the-Go, Mealtime, and Bathtime.
"We are thrilled to launch Disney Baby in Canada and celebrate the fact
that life with baby is filled with so many magical moments to be
cherished," said Peter Crighton, Manager, National Marketing, Disney
Consumer Products. "In order to provide Canadian parents with the best
"raising-baby" experience, the new Disney Baby collection is designed
to provide quality products essential to baby moments throughout the
day with a touch of Disney magic."
Whether it's Minnie Mouse on-the-go, Mickey keeping baby cuddly and
cozy, Nemo in the tub or Simba on a jungle adventure in the nursery,
the new Disney Baby collections offer an extensive selection of
delightful products for every magical moment!
Disney Baby also recently introduced DisneyBaby.com, an online destination featuring the Disney Baby Magical Moments upload
tool and gallery, inspirational ideas, mom-tested tips and a
comprehensive Disney Baby product showcase for expecting and new
New Product Collections include:
Dressing Baby - The only infant bodysuit with a patent-pending design that "grows" with
baby, the DISNEY CUDDLY BODYSUIT™ features a second row of snaps for an
inch of longer wear. Now available in new playful patterns and
character-inspired designs starring Mickey Mouse and Minnie Mouse, and
characters from Finding Nemo and The Little Mermaid; there is a bodysuit for every little character. New bodysuit sets all
include coordinating shorts.
On-the-Go - A little Minnie…a lot of cozy. Everything you need - all in one place!
Cruise around in style with the new Minnie Mouse gear collection from
Graco! Collection includes Graco Fast Action™ Fold Stroller, Graco Pack
'N Play® Playard with Cuddle Cove™ Rocking Seat, Graco SnugRide® 30 Infant Car Seat, Graco Contempo™ Premiere High Chair, Graco Sweet
In the Nursery - Turn baby's nursery into a sleep time safari with the new Disney Baby
Lion King Nursery Collection. The collection furnishes parents with
everything they need to outfit a nursery, including a four-piece crib
bedding set, lamp, a musical mobile and an animal print window valance,
among other wildly adorable items.
Mealtime - As one of the most important times of day for baby, Disney Baby offers
parents products essential to baby's development specially designed for
their gentle little mouths. Available in designs featuring Mickey
Mouse, Minnie Mouse and The Lion King, the Born Free products include
bottles that allow baby to control the flow of milk and pacifiers that
fit the natural shape of baby's palate and gums.
Bathtime - From splish splashing in the tub to swaddling a squeaky clean baby in a
cuddly towel, bathtime is always a fun adventure. To make bathtime the
best time, the new Finding Nemo Bath Collection includes a fun tub with
engaging toy bar, a hooded towel, bath toys, and more.
New styles of the DISNEY CUDDLY BODYSUIT™ are available now exclusively
at Babies"R"Us stores. The Lion King Nursery Collection, the Finding
Nemo and Minnie Mouse Graco Collections and Disney-themed infant
feeding supplies from Born Free are also available now exclusively at
Babies"R"Us. For additional information, visit: www.babiesrus.ca/disneybaby."
About Disney Baby
The Disney Baby brand provides parents with essential products and
information they need for Creating Magical Moments Right From The
Start™. From its launch of the Disney Cuddly Bodysuit™ in Spring 2012,
and through products designed with parents in mind, Disney Baby offers
today's parents everything they need to bond with baby at every stage.
The Disney Baby product line includes essentials for Apparel, Nursery,
On-the-Go, Bathtime, Mealtime, Playtime and Baby's Firsts. A
multifaceted digital resource for families, Disney Baby provides
consumers with information and inspiration online via the website www.DisneyBaby.com, on Facebook (www.Facebook.com/DisneyBaby), on YouTube (www.YouTube.com/DisneyBaby and Twitter www.Twitter.com/DisneyBaby).
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) and
its affiliates that extends the Disney brand to merchandise ranging
from apparel, toys, home décor and books and magazines to foods and
beverages, stationery, electronics and fine art. This is accomplished
through DCP's various lines of business which include: Disney Toys,
Disney Fashion & Home and Disney Food, Health & Beauty.
SOURCE The Walt Disney Company
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