Good Eggs & Co.-Joanna Track & Lori Track's new venture-helps businesses
hatch great ideas.
TORONTO, Oct. 2, 2013 /CNW/ - eLUXE founder and former CEO Joanna Track
has teamed up with lawyer and business manager (and sister-in-law) Lori
Track to launch Good Eggs & Co., a Toronto-based boutique agency for
building brands and businesses. Joanna and Lori have more than 40 years
experience combined across business management, marketing, digital
media, e-commerce and creative services.
"We believe that the most powerful asset in any business is its people.
It takes good people to make good ideas come to life. When people are
given the proper direction, with the right tools (and processes), great
outcomes can be hatched." said Joanna Track. "That's why we make it
our mandate to find, recruit, partner and resource only the best eggs.
And us? We are just a couple of good eggs who have been around long
enough to learn what works and what doesn't, and we do it on time and
"These two just get it! Groundbreaking why-didn't-I-think-of-that ideas
tumble out of Joanna Track's head every two minutes," said Susie
Sheffman, former Fashion Director of Fashion Magazine and eLUXE, now
Stylist at large. "Lori Track scoops them up, and helps make the magic
At Good Eggs & Co., Joanna and Lori develop the strategies and then
select and manage the best talent to execute each particular project. A
team of dedicated web developers, writers, designers and consultants
are ready to work on new initiatives. Whether it's building a new
website, setting up ecommerce, developing editorial strategy/content,
creating a business plan or defining and building a brand through
creative, marketing, PR and other promotional efforts, they have the
right tools (and good eggs) to make it happen.
Start with Good Eggs & Co., and success will follow.
Ready to make great ideas happen? Visit goodeggsandco.com.
About Good Eggs & Co:
Good Eggs & Co. is a boutique agency for building your brand and
business. The Toronto-based team will listen, research, curate, design,
refine and hatch your next great business idea. At Good Eggs & Co.,
they've been there before. With extensive experience in digital media,
marketing, e-commerce, strategy and business development, Good Eggs &
Co. will help your brand achieve great success.
SOURCE: Good Eggs & Co.
For further information: