Bartender of the Year to be crowned after a week of intense challenges
and exclusive events celebrating the best in the business
LONDON, July 4, 2013 /CNW/ - Today, 44 of the world's best bartenders -
together with fine-drinking industry elite, international celebrities,
and global tastemakers - convene aboard the boutique Azamara Journey cruise liner, for the fifth annual WORLD CLASS Global Final, the
largest and most credible mixology competition.
(Photo: http://photos.prnewswire.com/prnh/20130704/625946 )
James Thompson, Managing Director Diageo Reserve, said, "We are thrilled to welcome a record number of bartenders to this
year's Global Final WORLD CLASS. WORLD CLASS bartenders are synonymous
with sophistication, impeccable service and pushing the boundaries of
contemporary and experiential cocktail culture. The programme [WORLD
CLASS] elevates the craft of the bartender, discovers new talent and
previews the latest trends which consumers will soon be able to sample
when visiting WORLD CLASS accredited bars across the globe."
Setting sail along the French Riviera in Nice and Monte Carlo, the
voyage will include stopovers in some of the Mediterranean's most
iconic and chic destinations including St. Tropez and Ibiza, before
culminating in the Catalan capital of Barcelona where the WORLD CLASS
Bartender of the Year 2013 will be crowned. This is the first time
that the WORLD CLASS Global Final is held on a luxury cruise liner,
underscoring the concerted effort that the industry is making to
elevate the culinary experience in cruises.
Throughout the year-long WORLD CLASS programme, the world's most elite
bartenders each receive rigorous training before competing in
challenging national finals. Since the launch in 2009, over 15,000
WORLD CLASS bartenders have been trained using the award-winning
spirits in the Diageo Reserve portfolio - KETEL ONE® vodka, CÎROC®
vodka, TANQUERAY® No.TEN™ gin, DON JULIO® tequila, ZACAPA® rum, JOHNNIE
WALKER® GOLD LABEL RESERVE™ Blended Scotch Whisky, JOHNNIE WALKER®
PLATINUM LABEL™ Blended Scotch Whisky and JOHNNIE WALKER® BLUE LABEL™
Blended Scotch Whisky - to create the most exceptional rituals, perfect
serves and fine drinking experiences in the best fine-drinking
establishments all over the world.
Recognising the craft of the bartender, through its five-year history,
WORLD CLASS has become a landmark week in the mixology circuit. What
began as a bartending training programme is now an internationally
recognized annual event transforming fine drinking experiences and
cocktail culture around the world. Launched in 2009, WORLD CLASS is an
international platform to showcase talent from the best bartenders all
over the world while creating an outlet for luxury fine drinking
experiences to unfold.
In 2012 the WORLD CLASS TV Show was launched, a TV special putting a
spotlight on the WORLD CLASS bartenders and elevating a new generation
of mixologists to celebrity status. This year, the 4-episode series
will be broadcast by 20 major TV networks in more than 100 countries
with an opportunity to reach 25 million consumers. The WORLD CLASS
social forum on Facebook is a highly engaged community of over 16,000
elite bartenders who meet to exchange ideas and debate on the latest
trends in mixology.
Follow the competition on Facebook at the 'Global WORLD CLASS Finals'
For further information:
about Diageo, its people, brands and performance, visit http://www.diageo.com or contact:
Head of Brand Communications
Neville McCarthy Associates