Desjardins is expanding its service offering for businesses, which will
enable it to better serve its clients on the international stage
MONTREAL, Jan. 30, 2012 /CNW Telbec/ - Desjardins Group (www.desjardins.com), the leading cooperative financial group in Canada, announces the
opening of a European representation office in Paris.
The European representation office will enable Desjardins Group to
expand its support offering to Canadian businesses by fostering
development of their trade activities in Europe. As well, through this
European office, Desjardins will open itself to a new international
client base, by making available its support services to European
businesses looking to break into the North American market.
Desjardins' presence in Paris will promote links with European banks in
order to support its business members and clients in finding
information on the markets and financial environment, business
prospecting and the execution of potential trade missions.
Monique F. Leroux, Desjardins Group Chair of the Board, President and
CEO, is thrilled that the institution is establishing itself in Europe.
"We are very pleased to take this important step in Europe. At
Desjardins, we are guided by the desire to constantly better meet the
needs of our members and clients, through service and proximity. This
objective is a key motivator behind our European representation office,
as it will enable us to more effectively support businesses in their
international business projects."
The opening of Desjardins' European representation office, located at
the head office of Crédit Mutuel in Paris, was facilitated by the
cooperative agreement reached last October with the French mutualist
Appointment of Lucia Baldino
Desjardins Group also announces the appointment of Lucia Baldino as
manager of the European representation office. Working in Paris, Ms.
Baldino will act as an ambassador for Desjardins Group in Europe. In
addition to supporting Desjardins business members and clients on the
European market, she will guide local businesses looking to establish
themselves in the North American market and direct them to the
appropriate Desjardins Group teams to ensure business opportunities are
Ms. Baldino will also work to develop and strengthen Desjardins' links
with French, European and Canadian business institutions in the area to
optimize Desjardins Group's influence across Europe.
Ms. Baldino has solid international experience and has held positions in
Rome and Paris. Before joining Desjardins Group, she worked at a
government organization where she was responsible for coordinating the
prospecting of investments from the Americas and Asia.
About Desjardins Group
Desjardins Group www.desjardins.com is the leading cooperative financial group in Canada with assets of
nearly $190 billion. Drawing on the strength of its caisse network in
Québec and Ontario, and its subsidiaries across Canada, it offers a
full range of financial products and services to its 5.8 million
members and clients. Desjardins specializes in Wealth Management and
Life and Health Insurance, in Property and Casualty Insurance, in
Personal Services, in Business and Institutional Services. As one of
the largest employers in the country and among Canada's Top 100 Employers for 2012TM, Desjardins is supported by the skills of its 43,600 employees and the
commitment of nearly 6,000 elected officers. A new education and
cooperation program is now available to Desjardins members and the
general public. For more information, visit www.desjardins.com/co-opme.
SOURCE DESJARDINS GROUP
For further information:
(for journalists only):
514-281-7275 or 1-866-866-7000, ext. 7275