DeSerres strenghtens its leadership with the opening of a new store in Boucherville

BOUCHERVILLE, QC, Oct. 24, 2013 /CNW Telbec/ - DeSerres, a family-owned Québec firm specializing for more than a century in the sale of arts and crafts supplies, has opened many stores in the past 24 months and is celebrating today the official grand opening of its newest outlet, located at 582, chemin de la Touraine in Boucherville. This new store, which required an investment of more than $1.2 million, is creating nearly 20 jobs in the local community. Altogether, nine new DeSerres stores have opened in the last two years: one in British Columbia (Surrey), three in Ontario (Pickering, Richmond Hill and North York) and five in Québec (Vaudreuil, Lachenaie, Québec City, Drummondville and Boucherville). DeSerres now has a cross-Canada network totalling 34 points of sale.

"We have chosen to expand our presence on the outskirts of major urban centres to serve our customers better," says Marc DeSerres, President of DeSerres. "We are delighted to include Boucherville in our expansion plans, because this is a city that stands out in artistic terms, as shown by the continuous increase in the number of local art galleries. We are convinced that this new store will become a destination of choice where parents and children will find inspiration for an array of creative projects."

The Boucherville store's innovative and inspiring layout concept, covering 8,000 square feet, highlights the wide array of products offered by DeSerres. This new outlet meets the needs of a broad range of customers who are interested in fine arts and graphic arts, as well as developing a solid niche in children's products with a broad selection of creative toys and games, representing the fastest growth area at DeSerres.

Recognized for its staff's expertise, DeSerres offers a unique shopping experience, providing customers with value-added advice to guide them through the impressive range of available products, enhanced on a regular basis to respond to new trends and to meet needs expressed by consumers. A special celebration open to the general public will mark the opening of the new Boucherville store on Saturday and Sunday, October 26 and 27.

About DeSerres
For more than 100 years, DeSerres has made every effort to nurture people's creative spirit. As a "must" destination, DeSerres is the leading Canadian retailer of arts and crafts supplies, creative toys and games, framing and decorative items. An extensive network of international suppliers and a selection of 40,000 products help position the company as one of the industry leaders. DeSerres also offers an exclusive loyalty program, the Creative Club, that entitles customers to rewards, promotional offers, VIP days and invitations to special events. Each store is a veritable treasure trove, offering a unique shopping experience that encourages customers to learn, discover and share their passions. A driving force of creativity in Canada, DeSerres continues to expand across the country and now has a total of 34 stores, in addition to its virtual store at deserres.ca.

SOURCE: DeSerres

For further information:

Source:

Diane Langlois
Marketing Director
514 991-7207
dlanglois@deserres.ca

Information:

Valérie Gonzalo
514 626-6976
gonzalo@videotron.ca

Profil de l'entreprise

DeSerres

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