dENiZEN® from the Levi's® Brand Jeans Arrive in Canada

Quality, affordable jeanswear for men, women and boys, now available exclusively at Target® Stores

TORONTO, May 29, 2013 /CNW/ - As Target® stores continue to open across Canada, Levi Strauss & Co. is pleased to introduce shoppers to dENiZEN® jeans, a line of great-fitting, high quality and affordable denim from the people who invented jeans. dENiZEN® jeans, available exclusively at Target stores, offer men, women and boys jeans in dozens of washes, fits and styles, making Target stores in Canada a new destination for denim.

"We are thrilled to celebrate the expansion of Target and introduce dENiZEN® jeans to Canadian shoppers," said Nancy Hudak, senior vice president and general manager of the dENiZEN® brand. "We all want jeans that look good and feel great. The dENiZEN® brand was immediately loved by Target guests in the U.S. and we know these jeans with exceptional fit, quality and comfort will be similarly embraced by Canadians as well."

Jeans will always remain a year-long style staple and the dENiZEN® brand gives shoppers plenty of options to choose from at prices that Target guests have come to expect. dENiZEN® jeans offer fits and finishes for every occasion – from the women's Totally Shaping Mid Rise Skinny for a night out on the town, to the fun Essential Stretch Jamie Crop for a summer BBQ, and to the men's 281™ Straight jean for a causal weekend with friends to the modern slim cut 216™ Skinny.

Many of the dENiZEN® jeans' styles for women feature Essential Stretch denim, a high stretch denim that instantly fits and flatters, keeping its shape all day long. Two women's dENiZEN® styles have even earned back-to-back People StyleWatch Magazine Denim Awards in 2011 and 2012.

The introduction of dENiZEN® jeans to the United States in 2011 marked the beginning of an exclusive partnership between Levi Strauss & Co. and Target®. Now, with the introduction of Target stores in Canada, this partnership has expanded, giving even more shoppers access to affordable denim from the company that invented jeans and has been crafting quality denim since 1873.

The dENiZEN® jeans' spring 2013 collection, available now features four styles for women, nine for men and four for boys. Shoppers can browse the entire line on www.denizen.ca and purchase jeans at any Target store in Canada. Prices range from $21.99 to $34.99.

More information about dENiZEN® jeans is available at www.denizen.ca and www.facebook.com/denizen.

ABOUT THE dENiZEN® BRAND
The dENiZEN® product collection available exclusively at Target®, is designed with the standards of construction and craftsmanship that have made Levi Strauss & Co. famous around the world. The line offers a wide variety of fits and washes in styles for men, women and boys. In 2011, the dENiZEN® brand launched in the U.S. and in 2013, expanded to offer product at Target® stores in Canada as well. Visit www.denizen.com or www.denizen.ca to learn more.

ABOUT LEVI STRAUSS & CO.
Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and franchised and company-owned stores. As of November 27, 2011, the company operated 498 stores within 32 countries. Levi Strauss & Co.'s reported fiscal 2011 net revenues were $4.8 billion. For more information, go to http://levistrauss.com.

SOURCE: Denizen

For further information:

Alyssa Goldberg, 206inc. for dENiZEN®, 206.388.1454, agoldberg@206inc.com

http://www.denizen.ca

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