TORONTO, May 15, 2014 /CNW/ - A new brand campaign from Delta Hotels and
Resorts is inviting Canadians to 'Expect Even More' from the
52-year-old Canadian hotel company. With new room designs, new
properties, and new programs and services coming onboard, Delta is
working harder than ever to exceed guest expectations.
Delta Hotels and Resorts is embarking on a major national campaign
promising Canadians to "expect even more" when they check in to a Delta
hotel or resort. The campaign launches today across major broadcast and
online media networks in Canada.
"We're returning to the market and challenging people to see Delta in a
new way," says Charles McKee, Vice President of Marketing for Delta
Hotels and Resorts. "We know that choosing a hotel brand is driven far
more by emotions. There's a huge void in the marketplace that we can
fill with our genuine Canadian hospitality and personalized attention.
Delta intends to become the leading Canadian hotel brand, not just the
largest, by surpassing the expectations of our guests, owners and
Delta's new campaign is designed to showcase the strong sense of
excitement and welcome that guests feel when they stay at a Delta. The
new brand creative emphasizes that exciting things are happening which
will surprise and amaze Canadians.
"We really wanted to change people's perceptions of Delta with a new
creative vision," explains Geoff Lee, Creative Director at Olson Canada
"The broadcast spot features an interweaving story of multiple guests,
from business traveller to dining couple, from engaged couple to
meeting planner, whose lives all intersect at the beautiful Delta
Ottawa City Centre. These guest experiences will also play out online
as vignettes allowing us to tell even deeper stories about how guests
feel about the new Delta."
From coast to coast, Delta is introducing fresh and modern designs and
opening new properties in cities such as Ottawa and Kingston that meet
Delta's new brand standards. The biggest symbol of Delta's
transformation is its flagship 46-storey hotel slated to open in
downtown Toronto in December 2014. Delta also has plans to open the
first four-star, full-service hotel in Waterloo, Ontario in 2014 and
Prince George, B.C. and Thunder Bay, Ontario in 2015.
In the coming months, guests can expect even more as Delta introduces
new programs and services, such as a refreshed loyalty program and a
mobile app that will act as a virtual concierge.
Delta Hotels and Resorts was founded by a Canadian hotel visionary over
50 years ago with one motor inn in B.C. Today, Delta has the largest
national distribution of four-star, full-service hotels in Canada.
Delta offers convenient locations where guests want to be - from
airports, city centres and resorts in top destinations. Delta is
actively involved in its communities in meaningful ways through
volunteer work, promoting the local destination and contributing to the
Click here to view the 'Expect Even More' broadcast ads created by Olson Canada.
Follow the conversation: #ExpectEvenMore.
About Delta Hotels and Resorts
A leading Canadian hotel management company, Delta Hotels and Resorts
operates and franchises a diversified portfolio with 41 full-service,
city centre and airport hotels and resorts. Widely regarded as Canada's
"brand of choice" by guests and owners, Delta also distinguishes itself
as an exemplary employer. It is the only hotel company to have been
recognized for its sustained focus on business excellence by the
prestigious Excellence Canada with three Canada Awards for Excellence.
The hospitality company has also consistently ranked as one of the
country's 50 Best Employers for 14 years, and has been named to the
Green 30 since 2010. As well, its national sustainability program,
Delta Greens is the most comprehensive and ambitious in the hospitality
industry touching on every aspect of the hotel business. Delta's
Corporate Social Responsibility platform, Delta Helps, includes a
chain-wide commitment to the communities it serves through a national
partnership with Habitat for Humanity Canada, participation in the
Hotel Association of Canada's Green Key Eco-Rating program, and work
with various other charitable groups. Delta Hotels and Resorts is
privately owned by the British Columbia Investment Management
Corporation. For more information, please visit www.deltahotels.com.
SOURCE: Delta Hotels and Resorts
For further information:
Delta Hotels and Resorts