Dack's Fine Shoes For Men Since 1834 - Canadian Firm Re-launches Iconic Luxury Shoe Brand With Online Store

QUEBEC CITY, Feb. 14, 2012 /CNW Telbec/ - Dack's, the most prestigious and recognized Canadian luxury footwear brand, is back! Matthew Dack, Canada's premier online shoe retailer, is re-launching the iconic men's shoe brand that went off the market in December 2009, after 175 years, when Dack's Shoes Limited filed for bankruptcy.

Dack shoes are now available exclusively online from Matthew Dack's web store at www.matthewdack.com.  "We acquired exclusive rights to the Dack's brand and are continuing the tradition of providing the finest quality men's shoes which has made Dack's famous across Canada", says Marc Labrosse, president of Matthew Dack.  "We updated the brand and logo, renewed the manufacturing agreement with Dack's UK supplier, and our strategy is now to focus on e-tailing to sell our shoes everywhere", continued Mr. Labrosse.

Created by Matthew Dack in 1834, the year the city of Toronto was incorporated, Dack shoes have become a renowned symbol of tradition in luxury handcrafted footwear, characterized by classic style and sophisticated elegance. Made in Canada until 1999, Dack shoes are now handcrafted in England exclusively for our company as they were until 2009. Handcrafting a pair of Dack shoes takes close to eight weeks, each pair passing through 200 separate processes from the careful selection and cutting of the leather, to the final polishing and packing.

Matthew Dack's online store offers the complete line of Dack shoes. From the signature Dufferin brogue, to the 60s inspired Morgan loafer and the classic Caine oxford. In all, more than 25 classic and contemporary Dack styles are currently available.

As part of the re-launch, and for a limited time only, Matthew Dack is offering a rebate of 50$ to customers who buy two pairs of Dack shoes at its online store.

SOURCE MATTHEW DACK

For further information:

Marc Labrosse (418) 929-1365; mlabrosse@matthewdack.com.

http://www.matthewdack.com

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MATTHEW DACK

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