- Far-reaching campaign includes extensive on-air, outdoor, radio, and
online promotion -
- Riveting on-air promos on high-rotation across multitude of Bell Media
- Extended 45-second trailer debuted during GREY'S ANATOMY season
finale, generating advance social media buzz -
To Tweet This Release: http://bit.ly/KN1lUD #SavingHope #CTV
TORONTO, June 5, 2012 /CNW/ - The series debut of CTV's new original
drama SAVING HOPE is this Thursday and the buzz has been getting louder every day. CTV
unveiled today details of the unprecedented national promotional
campaign in support of its new summer drama, featuring a robust lineup
of on-air, outdoor, radio, and online elements. The extensive
multi-platform campaign has created a strong presence across the
nation, encouraging viewers to tune into the world debut of the highly
anticipated new medical drama, premiering Thursday, June 7 at 9 p.m. ET/PT on CTV and NBC.
**Media Note** Photography for SAVING HOPE is available online at BellMediaPR.ca.
Beginning May 6 with four, 15-second teaser promos, the far-reaching SAVING HOPE promotional campaign features an extensive national on-air presence. On
May 17, an extended 45-second trailer appeared during the season finale
of Canada's #1 drama GREY'S ANATOMY - within whose timeslot SAVING HOPE will air this summer - sending the twitterverse a buzz as fans of the
cast and series propelled awareness of the series debut through social
media. Five different on-air promos and an extended two-and-a-half
minute trailer are currently in high rotation on 17 Bell Media channels
leading into Thursday nights' highly anticipated premiere.
"Whether its on-air, online, outdoor or radio, we've ordered the perfect
promotional prescription for SAVING HOPE," said Rick Lewchuk, Senior Vice-President, Bell Media Agency and Brand
Strategy. "With the Bell Media 'megaphone' on loud and clear, viewers
can't miss knowing about CTV's new summer drama."
In Toronto, the SAVING HOPE promotional campaign boasts eye-catching advertisements including
hundreds of dynamic billboards, bus kings, posters, and transit shelter
ads. The promotional roll out continues as large billboards appear in
the heart of the city at Yonge Dundas Square (58' circle media tower
with a front-lit 41'x41' poster and a back-lit 41' x 51' poster) and
Yonge and Cranbrooke (28'x20') along with a hand-painted mural at Queen
and John Streets (18'x34'). Off the street and on the dial, the
promotion continues with radio coverage in more than 30 stations in
nine cities, including Toronto, Vancouver, and Calgary.
Furthering its presence online, CTV's promotional activities extend to a
Google/YouTube video in-stream campaign featuring a 15-second pre-roll
clip. It also includes promotion on the SAVING HOPE YouTube channel, the CTV App, CTV Mobile, and across all Bell Media
digital channels and websites.
The campaign was designed and executed by the Bell Media Agency.
CTV, Canada's Olympic Network, is also Canada's largest private broadcaster. Featuring a wide range
of quality news, sports, information, and entertainment programming,
CTV is Canada's most-watched television network and lead broadcaster of
the London 2012 Olympic Games. CTV is a division of Bell Media,
Canada's premier multimedia company with leading assets in television,
radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE),
Canada's largest communications company. More information about CTV can
be found on the network's website at ctv.ca.
For further information:
Matthew Almeida, Bell Media, 416.384.2629 or firstname.lastname@example.org
Jim Quan, Bell Media, 416.384.5311 or email@example.com