LONDON, June 11, 2012 /CNW/ - A global pledge to ban animal testing for
cosmetics will be launched today at 115 The Body Shop stores in Canada
as part of a campaign by Cruelty Free International, the first global
organisation dedicated to ending the use of animals to test cosmetics
products throughout the world.
The global pledge will be available at The Body Shop stores in 65
countries. It is the largest and most ambitious campaign ever to seek a
global ban on the use of animals to test cosmetics. In addition to
engaging with the estimated 275 million people a year who visit The
Body Shop stores, Cruelty Free International will also be linking to
The Body Shop websites, which host millions of customers annually.
There is no worldwide ban on animal testing for cosmetics. Despite
progress with some countries and companies, over 80% of the world,
including Canada, still allows animals to be used in cruel experiments.
Cruelty Free International works with governments, regulators, companies
and partner organisations worldwide. It is placing the issue of animal
testing on the agenda of many governments for the very first time as
part of a global strategy to tackle cosmetics testing on animals.
Paul McGreevy, International Values and R&D Director of The Body Shop,
said "The Body Shop believes passionately that no animal should be harmed due
to the demands of governments and regulators around the world. We have
a long commitment to this cause, and unfortunately many people believe
this issue is resolved and it is not. We are very proud to support
Cruelty Free International's campaign to achieve a worldwide ban on
animal testing and encourage everyone to sign their pledge in our
Michelle Thew, Chief Executive, Cruelty Free International said, "The Body Shop has been internationally renowned for its Against Animal
Testing stance right from the very start.
It has led the way with their efforts to bring an end to animal testing,
and Cruelty Free International is delighted that The Body Shop is
supporting us with our ground breaking campaign."
The Cruelty Free International pledge is available in The Body Shop
stores in Canada and online at http://www.CrueltyFreeInternational.org
SOURCE Cruelty Free International
For further information:
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