TORONTO, July 31, 2012 /CNW/ - Corus Entertainment Inc. announced today that it has joined the Canadian Premium Audience Exchange (CPAX), a new online, real-time bidding exchange service that provides
advertisers and agencies with access to premium digital inventory.
Through CPAX, Corus has partnered with Shaw Media, Rogers Media and CBC/Radio-Canada to deliver targeted, best-in-class online advertising offerings to
advertisers and users.
Corus' participation in CPAX further enhances the service's ability to
provide the advertising community with an efficient and cost-effective
means of reaching targeted audiences with premium inventory across
leading Canadian brands. With Corus' powerful combination of online
assets, including the women's brands W Network, W Movies, Cosmopolitan
TV and OWN: Oprah Winfrey Network (Canada); the family brands ABC Spark
and CMT; and the kids' brands YTV, Treehouse and Nickelodeon (Canada),
advertisers will have greater access to brands that deliver
Through the four media companies, CPAX now provides buyers with a
central gateway to premium Canadian digital advertising inventory
across more than 150 top domains in both English and French, reaching a
valuable audience of more than 16 million Canadians.
"With Corus joining CPAX, advertisers will have access to Corus' high
quality, targeted online audiences through an efficient transactional
system that maximizes the use of available inventory," says Gerry
Mackrell, Vice President Sales, Television, Corus Entertainment. "This
will allow Corus' sales team to focus on providing value-added, fully
integrated on air and online solutions to our clients."
With CPAX, each media company maintains their unique, direct sales
operations with a portion of their inventory flowing directly into CPAX
for bidding by private access buyers. Inventory is pooled amongst the
four companies' digital assets, enabling buyers to bid specifically on
inventory targeted to their demographic. Agency partners have first
access to bid on the inventory. CPAX launched in May, 2012, and is
powered by technology developed by AppNexus, the world-leader in
real-time advertising technology that serves the largest and most
innovative buyers and sellers of online advertising.
Additional information can be found at http://www.cpaxrtb.ca/
About Corus Entertainment
Corus Entertainment Inc. is a Canadian-based media and entertainment
company. Corus is a market leader in specialty television and radio
with additional assets in pay television, television broadcasting,
children's book publishing and children's animation. The Company's
multimedia entertainment brands include YTV, Treehouse, Nickelodeon
(Canada), ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada),
CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana,
Kids Can Press and radio stations including CKNW AM 980, 99.3 The FOX,
Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging
branded entertainment experiences for its audiences across multiple
platforms. A publicly traded company, Corus is listed on the Toronto
Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.
CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. The Corporation is a leader in reaching
Canadians on new platforms and delivers a comprehensive range of radio,
television, Internet, and satellite-based services. Deeply rooted in
the regions, CBC/Radio-Canada is the only domestic broadcaster to offer
diverse regional and cultural perspectives in English, French and eight
Aboriginal languages, plus five languages for international audiences.
In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians and
being at the centre of the democratic, social and cultural life of
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE:
RCI), is a diversified leading Canadian media company that engages in
television and radio broadcasting, publishing, digital, and sports
entertainment. Rogers Broadcasting has 55 AM and FM radio stations
across Canada; television properties include six Citytv stations, five
OMNI multicultural television stations, Sportsnet (consisting of four
regional channels and the nationally-distributed Sportsnet ONE and
Sportsnet World), and The Shopping Channel, a televised and internet
shopping service. Rogers Publishing produces many well-known consumer
and online magazines, such as Maclean's, Chatelaine, L'actualité,
Canadian Business, and is the leading publisher of a number of
industry, medical and financial publications. Rogers Media's suite of
digital assets reaches 17 million unique visitors per month through
more than 1,000 premium owned + exclusive and extended network sites.
Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and
entertainment facility, and the Toronto Blue Jays Baseball Club.
About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing
consumers with broadband cable television, High-Speed Internet, Home
Phone, telecommunications services (through Shaw Business), satellite
direct-to-home services (through Shaw Direct) and engaging programming
content (through Shaw Media). Shaw serves 3.4 million customers,
through a reliable and extensive fibre network. Shaw Media operates one
of the largest conventional television networks in Canada, Global
Television, and 19 specialty networks including HGTV Canada, Food
Network Canada, HISTORY and Showcase. Shaw is traded on the Toronto and
New York stock exchanges and is included in the S&P/TSX 60 Index
(Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw,
please visit www.shaw.ca.
SOURCE: Corus Entertainment Inc.
For further information:
Corus Entertainment - Sally Tindal, firstname.lastname@example.org, 416-479-6107
CBC/Radio-Canada - Chuck Thompson, email@example.com 416-205-3747
Rogers Media - Andrea Goldstein, firstname.lastname@example.org, 416-935-5962
Shaw Media - Amy Waters, email@example.com, 416-934-4691