Company adopts new name and new identity to better reflect evolving
TORONTO, Nov. 7, 2013 /CNW/ - Corby Distilleries Limited announced today
that, effective immediately, it will begin operating under the name
Corby Spirit and Wine Limited. The new name was approved yesterday at
the Company's annual general meeting, and reflecting the change, Corby
will now trade on the TSX under the symbols CSW.A and CSW.B effective
at the start of trading on Tuesday, November 12, 2013.
"We made this change because "Distilleries" had become too narrow a
description," said Patrick O'Driscoll, President and CEO. "Corby can
trace its roots back over 100 years, and this is the third time we've
changed our name. As with the previous changes, our new name and
identity do a better job of telling the world who we are and what we
do. Today, we are brand-builders of spirits and wine, with a growing
premium portfolio, a strong focus on product, service and marketing,
and a culture that is aspirational, not industrial."
"Our dynamic new logo is built upon our name and history," observed
Communications Manager Amandine Robin. "Its colours reflect our
partnership with Pernod Ricard, and the design conveys momentum and
conviviality. It works with our new name, Corby Spirit and Wine -
notice that there is no "s" after "Spirit" - to provide the foundation
for a brand that captures our company-wide sense of spirit,
communicates our values, and brings clarity to our core business
The new name was accompanied by a completely redesigned corporate
identity. The night before the launch, the Company worked with
suppliers to change signage and update the corporate website, which included adding a video that introduces the new name and logo. As a crowning touch, inspired by
the new logo's colours, a blue cocktail will specially mark the debut
of Corby's new corporate identity: the Absolut Blue Cosmopolitan.
Please enjoy our products responsibly.
Corby is a leading Canadian marketer and distributor of spirits and
imported wines. Corby's portfolio of owned-brands includes some of the
most renowned brands in Canada, including Wiser's®, Lot 40®, and Pike Creek® Canadian whiskies as well as Lamb's® rum, Polar Ice® vodka and McGuinness® and Criollo® liqueurs. Through its affiliation with Pernod Ricard S.A., a global
leader in the spirits and wine industry, Corby also represents leading
international brands such as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and Ballantine's® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Wyndham Estate®, Stoneleigh®, Campo Viejo® and Graffigna® wines. Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada in both 2012 and 2013. The existing Voting Class A Common Shares and
Non-voting Class B Common Shares of the Company are traded on the
Toronto Stock Exchange under the symbols CDL.A and CDL.B, respectively.
For further information, please visit our website: www.corby.ca.
Image with caption: "New brand identity for Corby Spirit and Wine. (CNW Group/Corby Spirit and Wine Limited)". Image available at: http://photos.newswire.ca/images/download/20131107_C5105_PHOTO_EN_33091.jpg
SOURCE: Corby Spirit and Wine Limited
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