A cookbook for people who don't like to cook is a few clicks away at new
MISSISSAUGA, ON, Jan. 17, 2012 /CNW/ - Boston Pizza International
announced today the re-launch of its website, which features enhanced online ordering tools aimed at making take-out
and delivery service as easy as possible. To support the new BostonPizza.com, Boston Pizza is also launching a new take on the standard take-out and
delivery menu: "The Joy of Finger Cooking" is the ultimate cookbook for
those who like to avoid the kitchen.
From pizza and pasta to salads and starters, all of Boston Pizza's menu
can now be ordered online in fewer clicks than ever before. The new
contemporary design features a cleaner menu layout, intuitive
navigation and customized location settings - the site automatically
finds the store closest to you based on your computer's IP address. It
also has live integration with the Boston Pizza Facebook page,
including status updates and through Facebook Connect. In addition,
guests can now place orders for future dates on BostonPizza.com, purchase and register gift cards, and earn loyalty rewards based on
frequency of orders.
"Last year we introduced our guests to finger cooking and saw tremendous
growth in our take-out and delivery business," says Alex Green, Vice
President of Marketing at Boston Pizza International Inc. "The upgrades
to our website and online-ordering system are designed to make it
easier than ever to finger cook, helping our guests spend more time
doing the things they love."
To help drive website traffic and to raise awareness of Boston Pizza's
take-out and delivery menu, "The Joy of Finger Cooking" campaign will
consist of a unique direct mail piece, four television spots, online
banners and strategic public relations.
More than 1.8 million copies of "The Joy of Finger Cooking" will arrive
on the doorsteps of Canadian homes from coast to coast starting on
January 23. The direct mail piece is like no other take-out menu drop:
it has the look and feel of a real cookbook, but replaces recipes with
Boston Pizza's delicious menu options.
Boston Pizza will air four TV spots featuring a variety of men using
"finger cooking" to simplify meal time in their homes. "Finger cooking"
is a culinary technique that essentially encourages Canadians to put
food on the table without setting foot in the kitchen. TAXI Canada Ltd.
created and produced the spots, with PHD executing the media strategy.
"The campaign lets Canadians know in a fun way that we're there for them
when they just don't want to fire up the stove," says Green. "It's all
about the convenience of ordering on-the-go and giving our guest a
great take-out and delivery experience."
For those that don't get the new menu dropped off at their door, "The
Joy of Finger Cooking" will also be available at all of Boston Pizza's
About Boston Pizza
Boston Pizza International Inc. is Canada's No. 1 casual dining brand
with more than 340 restaurants in Canada. Annually, Boston Pizza serves
more than 40 million guests. The company has been recognized as one of
Canada's 50 Best Managed Companies and was named one of Canada's 10
Most Admired Corporate Cultures by Waterstone Human Capital for 2007
and 2008. Boston Pizza International Inc. is located in Richmond, B.C.,
and has regional offices in Mississauga, Ont., and Laval, Que. For more
information, visit www.bostonpizza.com.
SOURCE Boston Pizza International Inc.
For further information:
Director of Communications, Boston Pizza International
High Road Communications