Pairs Perfectly Campaign to encourage voices to be heard in Provincial
VINELAND, ON, May 13, 2014 /CNW/ - Giving consumers voice in this
election is the goal of the PairsPerfectly campaign launched today by
the Wine Council of Ontario.
"Consumers have matured beyond Government in many ways," said Hillary
Dawson, President of the Wine Council of Ontario. "They certainly know
that it's time for Ontario to stop retrenching in the status quo, but
they also know how they feel about where wine is sold. Our campaign
will give consumers voice to the kind of change that is appropriate for
The campaign will feature its website www.pairsperfectly.com and will be
supported by radio advertising across the province for the next four
weeks with the first ad launching this week. It is expected that the
campaign will have a large presence on Twitter as well through the @pairsperfectly voice.
"Consumers have been clear with us. They know that change is coming, but
they are very certain on how they want it to come," noted Dawson.
"Change should be in a way that is complimentary to the LCBO and we
agree. Change should also allow these same consumers the opportunity to
have additional selection and shopping experiences in the way that they
have experienced them in other provinces."
The Pairs Perfectly website highlights a path forward for change and
will be an important contrast for voters who, to date, have only been
confronted by the two extremes of the status quo and those at the other
end of the spectrum as put forth by the convenience store lobby.
"Why this option is important is because it is one that truly embraces
the principles that the consumer wants - they want a range of shopping
experiences in addition to those at the LCBO, delivered in a socially
responsible way, and in a way that allows the government and the LCBO
to grow its contribution to the economy without building more stores,"
added Dawson. "We look forward to encouraging the consumer's voice to
be heard in this election."
Image with caption: "Main "Welcome" page for the www.pairsperfectly.com website launched by the Wine Council of Ontario to increase support for private wine shops. (CNW Group/Wine Council of Ontario)". Image available at: http://photos.newswire.ca/images/download/20140513_C7904_PHOTO_EN_40207.jpg
Audio with caption: "Radio Ad #1- The BC Experience". Audio available at: http://stream1.newswire.ca/media/2014/05/13/20140513_C7904_AUDIO_EN_40208.mp3
SOURCE: Wine Council of Ontario
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