Conference organizers help charities pay it forward

CAMPBELLFORD, ON, June 7, 2012 /CNW/ - With charities seemingly under attack from several quarters, The Sponsorship Report and Hilborn eNEWS feel it's high time someone gave them a pat on the back, maybe even a leg up the revenue-raising ladder.

That's the objective behind Pay it Forward, a program pioneered by The Sponsorship Report and Hilborn eNEWS. Every year since 2010, the two publications have generously offered registered charities five complimentary admissions to Canada's premier professional development conference for sponsorship marketers: Sponsorship Toronto (formerly the Sponsorship Summit). Out-of-town recipients also receive complimentary air travel courtesy of WestJet.

Sponsorship Toronto will be held October 16 and 17 at the Grand Hotel and Suites in Toronto. It will feature a stellar list of presenters from the cause sector and others, an exciting mix representing sponsors, sponsored properties and agencies.

For the five Pay it Forward recipients, it is an opportunity to shave a year off the learning curve.

"Sponsorship and philanthropy are completely different strategies," says Hilborn eNEWS editor Janet Gadeski. "Mutually helpful sponsorships place charities on an equal footing with their business allies in a partnership that brings measurable benefits to both. Hilborn is delighted to boost the awareness of sponsorship tactics in the charitable sector through the Pay it Forward program."

"Attending this conference has a significant and meaningful impact on the ability of charities to add successful sponsorship programs to their revenue-generation efforts," says Mark Sabourin, conference host and publisher of The Sponsorship Report. "These are two days that can alter an organization's trajectory."

Applications for Pay it Forward will be accepted until June 18. Apply through The Sponsorship Report's website at www.sponsorship.ca/payitforward.html.

SOURCE The Sponsorship Report

For further information:

Mark Sabourin, Publisher, The Sponsorship Report, 705-653-1112, tsr@sponsorship.ca.

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