Announcement marks The Coca-Cola Company's first replenishment project
MONTREAL, Sept. 6, 2012 /CNW Telbec/ - Coca-Cola Canada today pledged
$250,000 to water conservation in Quebec with a focus on the St.
Lawrence watershed in order to restore the damaged St-Eugène marsh and
help improve the natural flow in the St. Lawrence River. These
initiatives are the Company's first water replenishment projects in
Quebec and in Canada.
Today's announcement is part of Coca-Cola's long-standing commitment to
water stewardship. Coca-Cola's 2020 goal is to safely return to nature
and communities an amount of water equivalent to what is used in all of
its beverages and their production. Coca-Cola supports water
replenishment projects throughout the world.
"The future of communities, nature and business depends on responsible
water management," said Christina De Toni, Public Affairs Director for
Coca-Cola Canada. "At Coca-Cola, we're utilizing innovative techniques
and collaborating through world-class partnerships to ensure the
sustainability of this precious shared resource.This replenishment
project will have a real and positive impact in the Trois-Rivières
region and beyond."
Restoring the St-Eugène Marsh
Coca-Cola Canada and World Wildlife Fund Canada (WWF) have partnered
with Comité ZIP du lac Saint-Pierre, a regional environmental
organization, to implement a restoration project for the St-Eugène
marsh. Man-made structures that hinder the free flow of water and
migration of fish and other species have dried part of the marsh and
threatened aquatic life. Half of the investment will help to
consolidate actions to improve wildlife habitat, water quality and the
overall ecosystem health in the region. This project has widespread
support among the local residents living near the St-Eugène marsh and
officials from Trois-Rivières and the Ministère des Ressources
naturelles et de la Faune du Québec.
"The St-Eugène marsh, located in the floodplain of Lac St. Pierre, is
known for its rich biodiversity but is very sensitive to the St.
Lawrence river water level," says Louise Corriveau, General Director,
Comité ZIP du lac St-Pierre. "The presence of wildlife species at risk
and an exceptional forest ecosystem make it a valuable wetland. We're
thrilled to partner with Coca-Cola to make a meaningful impact for
healthy water resources in our region."
Improving water stewardship of the St. Lawrence
The remaining half of the contribution will be invested to assist WWF's
efforts to advocate for restoration the natural flow in the St.
Lawrence River. Ensuring healthy river flows is a critical element of
restoring the health of aquatic habitat, such as the St-Eugène marsh. WWF will work to ensure that the river's regulators heed the concerns of
the public and needs of the ecosystem in making long-term changes to
the management of the flow of the St. Lawrence. This restoration
project is part of Coca-Cola and WWF's partnership to conserve and protect freshwater
resources and ecosystems in Canada.
"Past experiences have taught us that supporting engaged citizens yields
the best results in local sustainability projects. Having an important
partner such as Coca-Cola enables local actors to go forward with
projects which will produce important and positive impacts for their
community. Today's initiative features as part of our national program
on freshwater which aims at restoring a more natural circulation of
water in a vital watershed which had previously been altered by
development", adds Marie-Claude Lemieux, WWF-Canada's Quebec Regional
Coca-Cola Canada has operated in Quebec for over one hundred years and
relies on the health of local watersheds for the water it uses in
bringing its brands to life. Water is critical to the health and
prosperity of the communities it serves, vital to ecosystems, and key
to its business sustainability. Water is not only an essential
ingredient in all of Coca-Cola's beverages, but central to many of the
agricultural ingredients that make up its products.
Water is fundamental to both WWF and The Coca-Cola Company (TCCC). WWF's
mission is the conservation of nature and the protection of natural
resources for people and wildlife. Freshwater ecosystems are a top
priority in WWF's work. Over the past four years, Coca-Cola Canada and
WWF have collaborated to help conserve and protect freshwater
resources. With a total contribution of over $1.3 million, Coca-Cola
Canada is working with WWF on a "global to local" approach to water
conservation for people and nature.
Learn more at www.livepositively.ca.
About Coca-Cola Canada
Coca-Cola Canada operates in all ten provinces, employing 6,300 people
in more than 50 facilities, including seven production facilities,
across Canada. We offer a wide variety of non-alcoholic brands; these
beverages include sparkling soft drinks, still waters, juices and fruit
beverages, sports drinks, energy drinks, coffees and ready-to-drink
teas. We're proud to offer some of the most popular brands in Canada
including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®,
PowerAde®, Minute Maid®, Dasani® and vitaminwater®.
Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and
World Wildlife Fund Canada (WWF-Canada) was founded in 1967 by Senator
Alan Macnaughton, and has become one of the country's leading
conservation organizations, enjoying the active support of more than
150,000 Canadians. We connect the power of a highly respected and
effective global network to on-the-ground efforts across Canada,
through our operations in Vancouver, Prince Rupert, St. Albert's,
Toronto, Ottawa, Montreal, Halifax, St. John's, and a growing presence
in the Arctic. www.wwf.ca
About WWF's Freshwater Program
WWF-Canada is working with governments, businesses, NGOs and communities
on an innovative approach to freshwater conservation that aims to meet
water needs of people and nature across the country. Through the Living
Rivers Initiative, WWF aims to protect and restore the health of
Canada's rivers and to secure a sustainable freshwater future for all
About Comité ZIP du lac Saint-Pierre
The Comité ZIP du lac St-Pierre (zone d'intervention prioritaire /
priority intervention area) was established in 1993 as an ad hoc
committee of the Corporation pour la mise en valeur du lac
Saint-Pierre (COLASP). It was incorporated in 1996 as an independent
entity. Its territory extends to Île aux Foins, upstream to a narrowing
of the river bordered by the municipalities of Pointe-du-Lac, on the
north shore, and the town of Nicolet, on the south shore. Because of
its exceptional ecological resources, it was officially designated a
World Biosphere Reserve by UNESCO in 2001. For information on various
issues and projects of the ZIP committee, you are invited to visit
their website at www.comiteziplsp.org.
Image with caption: "Christina De Toni, Public Affairs Director for Coca-Cola Canada, Marie-Claude Lemieux, WWF-Canada's Quebec Regional Director and Louise Corriveau, General Director, Comité ZIP du lac St-Pierre announced today at St-Eugène's marsh an investment of $250,000 from Coca-Cola to water conservation in Quebec. (CNW Group/Coca-Cola Canada)". Image available at: http://photos.newswire.ca/images/download/20120906_C4215_PHOTO_EN_17541.jpg
SOURCE: Coca-Cola Canada
For further information:
For more information contact:
514-739-1188 ext 224 / email@example.com
514-739-1188 ext 247 / firstname.lastname@example.org