Coca-Cola Canada's la Brigade du Bonheur is celebrating the end of summer with its biggest Block Party and you're invited Montreal

Join us and some of the hottest acts in music including Sean Paul, Down With Webster and the MusiquePlus La Chasse aux talents winner

MONTREAL, Sept. 29, 2012 /CNW Telbec/ - Calling all music loving Montrealers - The place to be today is at Jacques Cartier Quay in Montreal's Old Port as Coca-Cola's la Brigade du bonheur brings its biggest Block Party with some of the hottest musical acts to the city to celebrate the end of summer.

Hosted by la Brigade du bonheur and MusiquePlus VJ Chélie, this evening's concert offers up an exciting musical feast of reggae, funk, hip hop, rock and much more that will get music lovers moving to the beat.  To kick it all off, Backpacker Music makes its first live appearance on stage since being crowned the winner of Musiqueplus Chasse aux talents.  The show continues with electrifying performances by renowned artists M.T.L, Mugz, Be Astronaut, and GRÜV'N BRASS with Jamaican artist Sean Paul and Canadian rap rock group Down With Webster to round out the night on an exciting note.

"Coca-Cola Canada's la Brigade du bonheur's mission is to deliver happiness to young Quebecers by sharing their passion for music through memorable moments" says Denis Ferlatte, Marketing Manager, Quebec, at Coca-Cola Canada. "Over the summer, la Brigade du bonheur took part in numerous cultural activities and events, giving young Quebecers experiences that are nothing short of captivating."

Whether giving away passes to the Tall Ships at the Old Port of Montréal or entertaining crowds at the Mont-Tremblant Ironman, Wake Dans Rue of Victoriaville or Expo Québec, la Brigade du bonheur and its four ambassadors have livened up the summer for young Quebecers.  La Brigade promises more exciting surprises planned for the rest of the year. Keep checking la Brigade's Facebook page for more details: www.facebook.com/labrigadedubonheur.

About the Brigade du bonheur
La Brigade is a Coca-Cola Canada initiative whose mission is to deliver happiness to Quebec youth. Created in 2011 and composed of four members, including one elected by the public, la Brigade roams Quebec in order to spread happiness and create memorable moments for youth. For more information on its activities, see: www.facebook.com/labrigadedubonheur

About Coca-Cola Canada
Coca-Cola Canada operates in all ten provinces, employing 6,300 people in more than 50 facilities, including seven production facilities, across Canada. We offer a wide variety of sparkling and still brands; these beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks, and ready-to-drink teas. We're proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit our website at www.livepositively.ca or www.thecoca-colacompany.com.

About the Old Port of Montréal Corporation
The Old Port of Montréal Corporation is a business corporation created by the Government of Canada in November 1981. As the manager of the Old Port of Montréal and the Montréal Science Centre, the Old Port of Montréal Corporation participates actively in Montréal's economic development by creating high-quality culture, tourism and recreation products.

SOURCE: Coca-Cola Canada

For further information:

Anaïs Bastien/Geneviève Sorel
abastien@capital-image.com/gsorel@capital-image.com
514-739-1188, ext. 231/248

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