SURREY, BC, June 20, 2012 /CNW/ - Coast Capital Savings has been
recognized with an Achievement in Marketing Excellence and Achievement
in Marketing award by the Marketing Association for Credit Unions
(MACU), for the Where You're at Money Chat product launch and the Money Chat iPad App respectively.
The Where You're At Money Chat is a service that uses 12 simple questions to help customers identify
where they need some help - in managing, growing, saving or protecting
their money. It equips staff to provide simple financial help that is
relevant, useful, and aligned with the customer's most pressing needs.
It was launched in July 2011; more than 30,000 customers have had a Where You're At Money Chat to date.
"A lot of people are intimidated about talking about money, and the Where You're At Money Chat is a great conversation starter that asks quick, simple and
straightforward questions to start the process," explained Lawrie
Ferguson, Chief Marketing and Public Relations Officer for Coast
Capital. "In many cases it helps single out the money worry that keeps
them up at night. That information enables our staff to work with the
customer, create a plan and ensure the customer leaves the branch in a
better position than when they came in."
The Money Chat iPad App received MACU's award for innovation in the Electronic Media category.
The iPad App takes the concept of the Where You're At Money Chat a step further, enabling customers to start an electronic Money Chat on
their own in the branch. They then review it and develop a plan with a
staff member, who can then send it directly to the customer via email.
Since December, more than 2,000 customers have accessed this
technology, which is currently being piloted in four of Coast Capital's
new or redesigned branches, in Duncan, Victoria, Burnaby and North
"It's particularly meaningful to be recognized for the technology we
brought to life with the Money Chat iPad App. We foster a culture of
innovation at Coast Capital because we believe it is the lifeblood of a
growing, thriving organization. We are continually focused on what we
can do to help make managing finances simpler and more effective for
our customers," Ferguson said.
The AIME awards program recognizes the best and brightest achievements
in credit union marketing across Canada. Awards are given for the most
impressive, effective, and creative marketing and communications
materials and campaigns in the credit union industry. This is the
seventh year in a row that Coast Capital has been recognized with AIME
awards from MACU.
Coast Capital Savings Credit Union is Canada's second largest credit
union with total assets under administration of $13.5 billion, 475,000
members and 50 branches in the Metro Vancouver, Fraser Valley, and
Vancouver Island regions of British Columbia. Product innovations
include Canada's first free chequing account from a full-service
financial institution and the country's most flexible mortgage product,
the You're the Boss™ Mortgage, which was named 2010 Mortgage of the
Year by canadianmortgagetrends.com. Coast Capital offers one of
Canada's 10 Most Admired Corporate Cultures™. It is a member of
Canada's Best Managed Companies Platinum Club and an Imagine Canada
Caring Company. To learn more, visit www.coastcapitalsavings.com.
SOURCE Coast Capital Savings Credit Union
For further information:
Divine Agodzo, Manager, Media Relations, Coast Capital Savings