Score a chance to win a million Aventura points; join CIBC Soccer Nation
tour; and show off your passion for the world's biggest sporting event
TORONTO, May 1, 2014 /CNW/ - CIBC (TSX: CM) (NYSE: CM) once again helps kick off the excitement of the
FIFA World Cup™ with a new contest that gives Canadians the chance to
win one million Aventura travel points - enough for a family of four to
vacation anywhere in the world the beautiful game is played.
As the Official Canadian Bank in Association with Visa of the 2014 FIFA
World Cup™, CIBC is launching a campaign built around the theme
'there's a fan inside us all'. In the weeks leading up to the biggest
single-event sporting competition in the world, the bank will host a
series of soccer-themed events across Canada to get fans revved up
about their favourite soccer nations.
"The World Cup brings out the pride and passion of billions of fans
worldwide, and here in Canada, our rich multicultural heritage will
ensure every competing country has a local cheering section," says
Stephen Forbes, CIBC's Executive Vice President, Marketing,
Communications and Public Affairs. "To celebrate the universal appeal
of the 'beautiful game', CIBC is inviting Canadians to participate in
our new contest, one that unites the popularity of soccer and travel,
where you can win enough Aventura points for a trip to any country of
The 2014 FIFA World Cup Brazil™ takes place from June 12 to July 13,
involving 32 national teams, playing 64 matches in 12 cities across
About CIBC's 2014 contest and promotions:
A Chance to Win a Million Aventura Points Contest
CIBC Aventura clients who use their card between May 1 and July 31, 2014
could have a chance to win 1,000,000 Aventura points -- enough for a
family of four to fly to any of the 32 qualified 2014 FIFA World Cup™
countries. *See full contest rules.
CIBC Soccer Nation Tour
CIBC, in partnership with the Canadian Broadcasting Corp., has created
the CIBC Soccer Nation tour to bring the 2014 FIFA World Cup™
excitement directly to Canadians. This mobile soccer festival will
visit Vancouver, Edmonton, Toronto, Ottawa, Montreal and more, offering
fans fun and interactive activities along with a chance to watch a game
on the big screen.
National Client Appreciation Day
CIBC invites Canadians to join the fun at a FIFA World Cup™-themed
National Client Appreciation Day at branches across the country on June
13, and for a chance to win a commemorative FIFA World Cup™ silver
collector coin issued by the Royal Canadian Mint.
2014 FIFA World Cup™ Coins
CIBC is excited to offer soccer fans the opportunity to buy five special
2014 FIFA World Cup™ silver collector coins from the Royal Canadian
Mint. Coins can be ordered in any CIBC branch or online www.preciousmetals.cibc.com.
This continues CIBC's tradition of bringing the excitement of the FIFA
World Cup™ to Canadians. Last April, CIBC and Visa brought the 2014
FIFA World Cup Winner's Trophy - the same trophy that will be awarded
to this year's champions -- to more than 3,000 soccer fans in Vaughan,
Ontario. In 2010, CIBC helped Canadians celebrate the 2010 FIFA World
Cup™ in South Africa by sponsoring CBC's broadcast and creating a
nation-wide CIBC Soccer Nation bus tour that engaged thousands of fans
as it travelled across the country.
To learn more about these special promotions and other offers, please
visit CIBC Soccer Nation.
CIBC is a leading North American financial institution with nearly 11
million personal banking and business clients. CIBC is committed to
supporting causes that matter to our clients, our employees and our
communities. We aim to make a difference in communities through
corporate donations, sponsorships and the volunteer spirit of
employees. In 2013, CIBC contributed more than $41 million to 1,870
charitable and non-profit initiatives in over 430 communities. You can
find other news releases and information about CIBC in our Media Centre
on our corporate website at www.cibc.com.
SOURCE: Canadian Imperial Bank of Commerce
For further information:
Caroline Van Hasselt, Director, External Communications, 416-784-6699 or firstname.lastname@example.org