LONDON, June 12, 2012 /CNW/ -
Chic Outlet Shopping® has launched the Chic Guide to Europe 2012 - an innovative media campaign in association with Condé Nast publications and supported by a collection of short films featuring a star-studded roll call of famous international names, each filmed on location at the Chic Outlet Shopping® Villages.
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The Chic Guide to Europe 2012 represents a seven-year alliance between the world-leading
publishing house and Chic Outlet Shopping®.The most international guide to date, ambassadors starring in the
campaign represent Brazil, Germany, USA, UK, China and Russia. Matthew
Williamson (Vanity Fair UK, Condé Nast Traveller UK), Olivia Palermo (Vanity Fair USA), Karolína Kurková (Vogue Russia), Beatrix Ong (Vogue China), Helena Christensen (Vogue Germany) and Déborah Bloch and Júlia Bloch Anquier (Vogue Brazil).
The print campaign will be placed across an international portfolio of
Condé Nast titles and features interviews with the ambassador,
revealing their top fashion trends for spring/summer and their personal
insight into the nine Chic Outlet Shopping® Villages; the campaign will reach an worldwide audience of 1.4 million.
In parallel, the digital campaign placed on corresponding Condé Nast
websites will reach a further audience of more than 6.6 million through
video pre-rolls and social media outreach.
"Condé Nast is delighted to be the global platform for Value Retail -
the Chic Guide to Europe is now in its seventh year and runs across the portfolio of Condé Nast
titles worldwide. Our readers wherever they are, have a similar
appetite for luxury and fashion, which means this project continues to
resonate across all markets."
Jason Bell, Head of International - Condé Nast Publishing
Produced in house, the campaign was shot on location in six of the nine
Villages, and in keeping with the international flavour of the
campaign, multi-lingual ambassadors introduce the Village films not
only in English but in Chinese (Beatrix Ong), Russian (Karolína
Kurková), Brazilian Portuguese (Déborah Bloch and Júlia Bloch Anquier)
and German (Helena Christensen).
The Chic Guide to Europe 2012 is also available to view at ChicOutletShopping.com with subtitles in 14 languages - English, French, Spanish, Italian,
German, Flemish, Russian, Chinese, Portuguese, Korean, Turkish,
Japanese, Catalan and Arabic.
About Chic Outlet Shopping®
Chic Outlet Shopping® is the Collection of luxury outlet Villages by Value Retail, the only
company to specialise exclusively in the development and operation of
luxury outlet shopping villages. Currently home to more than 900
boutiques, the nine Villages offer the authentic previous seasons'
collections of leading luxury fashion and lifestyle brands with savings
of up to 60%, and sometimes more, on the recommended retail price, all
year round. Within easy reach of some of Europe's and China's favourite
gateway cities - London, Dublin, Paris, Madrid, Barcelona, Milan,
Bologna, Brussels, Antwerp, Cologne, Frankfurt, Munich and, in 2013,
Shanghai - the Villages have become synonymous with high fashion,
superior service and hospitality, a calendar of celebrated events, and
exceptional value for money. Located in regions of cultural and
historic renown, the Villages have become international tourist
destinations in their own right. Value Retail's new venture to bring
its distinctive Chic Outlet Shopping® Villages to China will see its first Village - Suzhou Village™, located
in historic Suzhou, 50 miles west of Shanghai - open in the fall of
2013. As with other members of the Collection, Suzhou Village™ will be
defined by its offer of international luxury fashion and lifestyle
brands, together with an exceptional level of service.
SOURCE Value Retail
For further information:
Sarah Bartlett, firstname.lastname@example.org, +44(0)7876-59112