Video: Ann Taylor Fall 2013 Campaign Featuring Kate Hudson
NEW YORK, July 31, 2013 /CNW/ - This fall Ann Taylor tells the story of
the multifaceted lives women live today. Told through the lens of famed
fashion photographer Mikael Jansson and the real life of actress Kate
Hudson, the campaign portrays the story of smart, stylish women who
make things happen their way, 24/7. It's about women who transition
with style from one moment to the next in their busy, brilliant lives,
and are authentic, inspiring and generous in everything they do.
We believe life is one part style, one part substance.
Kate Hudson is an actress, businesswoman, and fashion muse as well as a
mother-of-two and mentor to young women, making her perfectly suited to
this role. "This campaign is my favorite so far. It's a glimpse into
my life and the full, busy lives women live every day," Hudson said.
"We are constantly striving for balance. We want to excel at our jobs,
be there for our families and look and feel fabulous doing it."
"Kate approaches her life in the same way the women at Ann Taylor do,"
said Head of Design Lisa Axelson. "She has responsibilities that
transcend the workplace and she gives her all every day and looks
amazing every step of the way, making meaningful decisions to maintain
her wonderful, whirlwind lifestyle. Being a working mother myself, I
truly admire her."
Hudson will continue to serve on the Advisory Council for ANN INC.'s ANNpower Vital Voices Initiative, a program that supports the empowerment of young women, as well as
appear in Ann Taylor's campaigns through 2014.
We know it's not just about style, it's about a lifestyle.
The campaign features Hudson wearing chic, iconic pieces from the
brand's fall collection as she reads film scripts, bakes cookies with
her nephews, and picks up the morning paper. The images are paired with
powerful lines that capture the wild and wonderful 24/7 moments we all
experience as busy multitasking women. The "We" in every campaign
tagline is the unifying element between Ann Taylor, a brand dedicated
to women, and the women out there living the same lives we lead every
day. The campaign debuts this September and is slated to run in print
and online. The fall collection will be available at the Toronto Eaton
Centre and Yorkdale Shopping Centre stores as well as at the new
Sherway Gardens store, opening this Friday August 2. A fourth store is
due to open at Square One Shopping Centre in November.
Share your story.
Through social media, Ann Taylor is inviting women to share a moment of
their busy, brilliant lives #chiclifestyle.
About Ann Taylor
Founded in 1954, Ann Taylor's rich heritage has always been synonymous
with iconic style and fashion for modern working women. Having evolved
throughout the decades to meet women's changing needs, aspirations and
roles, today Ann Taylor is defined by a unique balance of fashion and
work for women of substance and style across every generation. The Ann
Taylor brand has become a favorite style destination for modern women,
attracting some of the world's most celebrated style icons as its
biggest fans, including United States First Lady Michelle Obama, Kate
Hudson, Angelina Jolie, Diane Kruger, Halle Berry, Jessica Alba and
many more. Today Ann Taylor operates 275 stores across the United
States, as well as an e-commerce website at www.anntaylor.com, and two international stores in Toronto, Canada that opened last fall.
Ann Taylor is a division of ANN INC. (NYSE: ANN).
Video with caption: "Video: Ann Taylor Fall 2013 Campaign Featuring Kate Hudson". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130731_C2424_VIDEO_EN_29386.mp4&posterurl=http://photos.newswire.ca/images/20130731_C2424_PHOTO_EN_29386.jpg&clientName=Ann%20Taylor&caption=Video%3A%20Ann%20Taylor%20Fall%202013%20Campaign%20Featuring%20Kate%20Hudson&title=ANN%20TAYLOR%20%2D%20Chic%2E%20Life%2E%20Style%2E&headline=CHIC%2E%20LIFE%2E%20STYLE%2E%20%2D%20The%20Story%20of%20Ann%20starring%20Kate%20Hudson
Image with caption: "Ann Taylor Fall 2013 Campaign (CNW Group/Ann Taylor)". Image available at: http://photos.newswire.ca/images/download/20130731_C2424_PHOTO_EN_29391.jpg
SOURCE: Ann Taylor
For further information:
ASC Public Relations
647.477.5909 ext. 28