MONTREAL, March 28, 2013 /CNW Telbec/ - Cellier magazine, published by the Société des alcools du Québec (SAQ) and designed and produced by TC Media, has got a fresh new look
just in time for spring. Now to be published eight times a year with a
circulation of more than 350,000 copies, Cellier - New Arrivals has a new logo that better reflects its content, and a more dynamic,
friendly and interactive presentation. The magazine is available
starting today in SAQ Sélection branches all across Québec. From now
on, an iPad edition of Cellier - New Arrivals will also be offered, starting with this first revamped issue.
The new Cellier - New Arrivals magazine will offer six issues that focus on a selection of new
arrivals, plus two expanded issues per year. This approach will allow
readers to discover even more about fine wines and spirits, as the
issues will showcase some 30 new products sold in the Cellier section of SAQ Sélection stores. Plus, the new design improves product
presentation for easy and handy browsing. The essence of the magazine
remains the same: blending good wines with good food and enjoyment of
life, by providing expert advice, suggestions about which wines go best
with which types of food, and interviews with producers, sommeliers and
"The SAQ has trusted us for a number of years now to create a
custom-content magazine and guide its customers as they explore the
world of wines," said Lise Paul-Hus, Group Publisher and VP, Consumer
Solutions Montreal for TC Media. "We are pleased to have had the
opportunity to work closely with the SAQ team on this much-anticipated
redesign of Cellier - New Arrivals, which will now offer a more interactive approach, with greater
frequency of publication and higher circulation."
"These changes to the magazine show our commitment to better meeting the
expectations of our customers. The new approach for Cellier - New Arrivals will help us broaden our appeal with wine lovers who like to try out new
fine wines and spirits," explains Michel-André St-Jean, Director,
Specialties Business Unit at the SAQ. "We have focused on discovering
and exploring many new and different products that enhance the pleasure
of good food."
Cellier - New Arrivals magazine is published in French and English and is free of charge. The
latest news about wines and spirits can also be found at any time on
the Cellier Facebook page, Twitter account and blog.
About the SAQ
The SAQ's mandate is to sell alcoholic beverages by offering a broad
range of quality products. The SAQ carries out this mandate through a
network of some 400 outlets and 400 agencies. It sells more than 11,000
products from 65 countries.
About TC Media
Canada's leading provider of media and marketing activation solutions,
employing about 4,000 people, TC Media reaches 24 million consumers in
Canada through its integrated multiplatform offering that includes
print and digital media, the production of magazines, newspapers, books
and custom content, mass and personalized marketing, interactive and
mobile applications, TV production and door-to-door distribution.
TC Media is a brand of Transcontinental Inc. (TSX: TCL.A, TCL.B,
TCL.PR.D), which has about 9,500 employees in Canada and the United
States, and reported revenues of C$2.1 billion in 2012. Website www.tc.tc.
SOURCE: Transcontinental inc.
For further information:
or interview requests:
Director of Internal and External Communications
Telephone: 514 392-2091
Media Relations Officer
Société des alcools du Québec
Telephone: 514 254-6000, ext. 6854