Cascades launches Ultratill(TM): a new generation of mushroom containers

KINGSEY FALLS, QC, Sept. 17, 2014 /CNW Telbec/ - Cascades is proud to announce the launch of UltratillTM, our most recent innovation in the new generation of mushroom containers boasting a lighter environmental footprint. Available to mushroom growers and packers across North America, UltratillTM is made of low-density PETE (LDPETE)[1] that contains 80% recycled post-consumer material.

Lighter than comparable containers commonly found on the market, UltratillTM provides enhanced environmental performance, demonstrating a 62% reduction in the CO2 emissions produced during its life cycle compared to traditional mushroom containers made of HIPS[2]. Although lighter, UltratillTM is a container that fully corresponds to user expectations because of its strength and appearance. At your grocer's, mushrooms packaged using an UltratillTM tray can easily be identified by the Cascades logo under the container.

"Developing a container made with LDPETE, which is light and includes recycled material, is proof of Cascades' leadership position when it comes to caring for the environment, innovating and paying attention to our clients' concerns regarding the economic and environmental viability of our products," stated Mr. Luc Langevin, President and Chief Operating Officer of Cascades Specialty Products Group. "We are proud to offer UltratillTM, an innovative mushroom container that allows our clients to reduce their environmental footprint."

This new UltratillTM line is the result of Cascades' investment in improved manufacturing processes that require less raw materials, therefore diminishing the environmental footprint of the end product throughout its life cycle. The use of recycled material is another major factor in UltratillTM's great environmental performance. PETE, more commonly referred to as number 1 plastic, is recycled across Canada and primarily used in the production of single use water bottles.

Over and above its environmental advantages, UltratillTM's inferior weight can lead to lower costs with respect to the various stewardship programs for municipal solid waste recovery and processing services.

UltratillTM is currently available in three sizes. Various other formats will become available over the next 12 months.  

To find out more about UltratillTM, visit  www.cascades.com/en/ultratill.

Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fibres. The Company employs more than 12,000 employees, who work in over 100 production units located in North America and Europe. With its management philosophy, half a century of experience in recycling, and continuous efforts in research and development as driving forces, Cascades continues to deliver the innovative products that customers have come to rely on. Cascades' shares trade on the Toronto Stock Exchange, under the ticker symbol CAS.

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[1] Recycled low-density polyethylene terephtalate
[2] High-impact polystyrene

Web site: www.cascades.com
Green by Nature Blog: http://blog.cascades.com/
Facebook: facebook.com/Cascades
Twitter: ="http://twitter.com/@CascadesDD" target="_blank">twitter.com/@CascadesDD | ="http://twitter.com/@CascadesSD" target="_blank">twitter.com/@CascadesSD | twitter.com/@CascadesInvest
YouTube: youtube.com/Cascades

Image with caption: "Ultratill: A new generation of mushroom containers (CNW Group/Cascades Inc.)". Image available at: http://photos.newswire.ca/images/download/20140917_C3526_PHOTO_EN_5698.jpg

SOURCE: Cascades Inc.

For further information: Media: Hugo D'Amours, Vice-President, Communications and Public Affairs, Cascades inc., 819 363-5164, Hugo_damours@cascades.com

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http://www.cascades.com

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