The first-of-its-kind paper towel recently gained a "4-Star"
Environmental Leader Technology Review score and is a finalist for the
prestigious 2013 Edison Awards
CANDIAC, QC, March 7, 2013 /CNW Telbec/ - Today, Cascades Tissue Group
announced its Cascades Antibacterial paper towel secured a "4-Star" Environmental Leader Technology Review Score and has been named a 2013 Edison Awards
Finalist in the Consumer Packaged Goods: Cleaning Solutions category.
Both mark prestigious recognition for the novel paper towel that was
launched in 2010 on the Canadian Away-from-Home market and in 2012, in
The Cascades Antibacterial Paper Towel provides a simple and effective
way to further reduce bacterial contamination and transmission. Unlike
ordinary paper towels, it almost instantly kills over 99.99 percent of
harmful bacteria. By integrating a safe active ingredient into a dry
format, the distinctly green-colored paper towel compensates for
people's imperfect hygiene habits without changing how they wash or dry
"We are honored the Cascades Antibacterial paper towel is gaining such
tremendous recognition among so many other great products and
services," said Suzanne Blanchet, CEO of Cascades Tissue Group and
product champion. "While our Antibacterial paper towel breaks new
ground in terms of innovation, we're also very excited about the
positive social impact it can have on human health. Without even
changing habits, everyone can now help control the spread of bacteria!"
About the Environmental Leader Technology Review program
The Environmental Leader Technology Reviews is a program that recognizes excellence in products
and services that provide companies with energy and environmental
benefits. Only products earning a score of 3.5 or better are included
in the publication's report, and by earning "4 Stars", the Cascades
Antibacterial paper hand towel effectively placed within the top 20
products recognized for excellence, technical features and performance
that provide clear and substantial benefits. Scores were determined by
a panel of independent judges from companies including PepsiCo,
Staples, the University of California Berkeley, ISS Facilities
Services, The Green Grid, LNS Research, Owens Corning, Yahoo! Inc.,
GlaxoSmithKline, Legrand, Petco, and New Belgium Brewing Company.
The review included anonymous feedback from the judges. Among the
insights, one judge noted, "genius! What a great way to get people to
clean their hands and get double protection against cold and flu germs.
It's like getting a flu shot booster several times a day. It's made of
recycled paper also, so it's a sustainable product and creates demand
for recycled fiber."
About the Edison Awards
Since its beginning in 1987, the Edison Awards™ have recognized and
honored some of the most innovative new products, services and business
leaders in America. The ballot of nominees for the Edison Awards is
judged by more than 3,000 senior business executives and academics from
across the nation. Votes acknowledge the Finalists' success in meeting
the award criteria of concept, value, delivery and impact. The Cascades
Antibacterial paper hand towel is one of four Finalists in the Cleaning
Solutions section of the Consumer Packaged Goods category. Award
winners will be announced on April 25, 2013 at the Edison Awards Annual
Gala, held in Chicago.
"More than any year, this year's slate of Finalists demonstrate the
enormous value of teamwork, experimentation, consumer focus, market
awareness and game-changing success," said Frank Bonafilia, Edison
Awards' executive director. "It's exciting to see companies like
Cascades continuing Thomas Edison's legacy of challenging conventional
Cascades Tissue Group, a division of Cascades, ULC, is the fourth
largest manufacturer of tissue paper in North America. Founded in
1964, Cascades produces, converts and markets packaging and tissue
products that are composed mainly of recycled fiber. The company
employs more than 12,000 men and women, who work in more than 100 units
located in North America and Europe. With its management philosophy,
close to half a century of experience in recycling, and continuous
efforts in research and development as driving forces, Cascades
continues to serve its clients with innovative products. Cascades'
shares trade on the Toronto Stock Exchange, under the ticker symbol
CAS. For more information about Cascades Tissue Group and its
environmental product line, visit www.afh.cascades.com. For information specific to the Cascades Antibacterial paper hand
towel, visit cascades.com/bacteria.
SOURCE: CASCADES INC.
For further information:
Communications and Sustainability
Cascades Tissue Group
Web site: www.cascades.com
Green by Nature Blog: http://blog.cascades.com/
Twitter: twitter.com/@CascadesDD | twitter.com/@CascadesSD | twitter.com/@CascadesInvest