MONTREAL, May 8, 2013 /CNW Telbec/ - Astral Out-of-Home, a leader in the
Canadian out-of-home advertising industry and subsidiary of Astral
Media Inc. (TSX: ACM.A ACM.B), is proud to unveil the finalists of the
Carte Blanche for Creatives contest and invites you to check out the
pieces on its website at carteblancheforcreatives.ca.
Since the contest launch in March, agency creatives had the opportunity
to submit their pieces. During the first phase, the creative community
voted for its favourite pieces on carteblancheforcreatives.ca, shortlisting the pieces from the three participating markets:
Montréal, Toronto and Vancouver.
A jury composed of a representative from the creative team of each
participating agency will choose the winning pieces during the second
voting phase held from May 7 to 10.
The winners will be announced at events to be held in the three cities
where the campaigns will be posted. In Montréal, the winning team will
be unveiled on May 23 at the C2-MTL commerce and creativity conference;
in Toronto, the announcement will be made at a cocktail reception on
May 28 at the Art Gallery of Ontario; and Vancouver will see the
winning piece revealed on June 4 at The Imperial.
The clients of the winning pieces will win an Astral Out-of-Home
campaign, while copywriters and artistic directors will have the
opportunity to attend the Cannes Lions International Festival of
"Once again this year, we are thoroughly impressed by the exceptional
quality of the pieces and the uniqueness of the various concepts
submitted in each city", said Nathalie Doré, Vice-President, Marketing
and Media Creativity, Astral Out-of-Home. "The Carte Blanche for
Creatives contest reveals the genuine talent of new and established
creatives and agencies across Canada."
To check out the pieces of the finalists, visit the contest website at carteblancheforcreatives.ca, as well as Facebook and Twitter.
Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with more
than 9,500 strategically-placed advertising faces in key markets in
Québec, Ontario, and British Columbia. As a forward-looking company,
Astral Out-of-Home has embarked on a series of green-and-clean
initiatives to reduce its ecological footprint and actively participate
in sustainable development.
Founded in 1961, Astral is one of Canada's largest media companies. It operates several media
properties—pay and specialty television, radio, out-of-home advertising
and digital media properties—among the most popular in the country.
Astral plays a central role in community life across the country by
offering diverse, rich and vibrant programming that meets the tastes
and needs of consumers and advertisers alike. To find out more about
Astral, go to astral.com.
For further information:
Advisor Corporate Communications
Astral Media Inc.
Media and Trade
Vice-President, Marketing and Media Creativity