Carlsberg Brings the World Together with UEFA EURO 2012 Just Around the Corner

Celebrate UEFA EURO 2012's exciting matches with long time sponsor Carlsberg

TORONTO, June 5, 2012 /CNW/ - There is no fever like soccer fever, and what better way to feel the heat than to unite with soccer lovers across Canada over a Carlsberg! After more than two decades as an official sponsor of UEFA European Football Championships, Carlsberg returns to gear fans up for one of the world's largest soccer tournaments. Held for the first time entirely in Eastern Europe, UEFA EURO 2012 will see 31 top-notch matches take place over 24 days, with the final match landing at 2:45 p.m. on Canada Day.

"Canada is home to some of the world's greatest and most dedicated soccer fans but despite their team alliances everyone comes together to cheer on their side in mass celebrations," says Nick Relph, Director of Marketing, Carlsberg Canada. "With UEFA EURO 2012 just around the corner, Carlsberg has fans covered so they don't miss a second of action!"

From June 8th to July 1st, 31 matches will be held in eight different stadiums - four in Ukraine and four in Poland. Between five and eight million visitors are expected during the tournament, where they can visit one of the Carlsberg eight fan parks in the host cities. Fans that can't make it to Europe for the tournament can catch the match in Carlsberg fan parks around the world - including Toronto.

Catch the Matches in Toronto!

Torontonians can experience the competition, rivalry and celebrations as they happen throughout the final weeks of the tournament with Carlsberg Fan Parks with the UEFA EURO 2012 viewing truck airing the games on a 15x8 foot, double-sided screen. With parks full of enthusiastic fans cheering on their favourite team, contests, prizes and more these parks are a must-attend for soccer fans throughout the city. Torontonians should also keep their eyes peeled for mobile fan parks during games throughout the tournament.

Catch the game LIVE with Carlsberg at one of our Fan Parks
 
Game 1 - Quarter Finals Game 2 - Quarter Finals
 
What: Carlsberg pop-up UEFA EURO 2012 Fan Park What: Carlsberg pop-up UEFA EURO 2012 Fan Park, fully licensed for cool Carlsberg enjoyment
When: June 22, 2012 When: June 24, 2012
  11:00 a.m. - 5:00 p.m.   Noon - 6:00 p.m.
Where: Commerce Court Where: Yonge and Dundas Square
  Bay Street & King Street West    
 
Game 3 - FINALS
 
What: Carlsberg UEFA EURO 2012 final match Fan Park celebration, fully licensed for cool Carlsberg enjoyment, large format viewing experience, prizes & contests for fans of both football and Carlsberg, DJ for pre and post-game celebrations
When: July 1, 2012 11:00 - 7:30 p.m.
Where: At College and Crawford Streets in Little Italy

Carlsberg is bringing the world together for the UEFA EURO 2012
As part of its global sponsorship celebrations, Carlsberg has been keeping Canadians up-to-date on the tournament through the Carlsberg Canada Facebook page (facebook.com/CarlsbergCanada). The page is a hub for soccer fans with all the information they need to kick off the UEFA EURO 2012: information on promotional activities, bars where they can celebrate UEFA EURO 2012 fever, download UEFA EURO 2012 match guides and connect with soccer fans across the country to discuss all things footie!

Throughout June, there will also be weekly giveaways on the Carlsberg Canada Facebook page with everything soccer fans need to celebrate the UEFA EURO 2012 - soccer balls, t-shirts, flags, caps, backpacks and lanyards.

Plus, Carlsberg took its commitment one step further by giving three lucky Canadian fans, and their guests, an all expenses paid trip to Poland to catch one of the semi-final matches of the tournament. On May 15th, Carlsberg announced the three winners of this once in a lifetime opportunity - Thomas Hamilton from Markham, ON; Luca Dubois from Longueuil, QC; and Andrew Gillooley from Vancouver, BC! In a perfect example of bringing people together from all over the world to watch the game, Mr. Gillooley is using this amazing trip to bring and catch up with his brother who lives in Poland and he hasn't seen in two years because of the distance - certainly a deserving win.

Since 1988, Carlsberg has been committed to supporting the European Championships and that passion continues stronger than ever. From the 1988 West Germany final when Marco van Basten scored one of the most memorable goals in footballing history against Russia volleying the ball past the goalkeeper, to the first ever European Football Championships to be held in two different countries (the Netherlands and Belgium) Carlsberg was there. Most memorable might be more than 1,500,000 litres of Carlsberg sold in the fan zones during the 2008 games in Austria and Switzerland.

About Carlsberg Group
The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. The flagship brand - Carlsberg - is one of the best-known beer brands in the world and the Baltika, Carlsberg and Tuborg brands are among the eight biggest brands in Europe. More than 41,000 people work for the Carlsberg Group, and our products are sold in more than 150 markets. In 2011, the Carlsberg Group sold more than 115 million hectoliters of beer, which is about 34 billion bottles of beer.

SOURCE Carlsberg Canada

For further information:

Sarah McConnell or Tonisha Bath
smcconnell@strategicobjectives.com or tbath@strategicobjectives.com
Strategic Objectives Inc.
416-366-7735 x290 or x274

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